Racine Car Wash Market Analysis
Racine-Mount Pleasant, WI
Data updated · June 9, 2026
7,177 Google reviews across 88 car wash locations in this chain-consolidated metro. Per-chain ratings vs. footprint, format mix, customer-experience signals across the chain-heavy market.
Snapshot
- Locations
- 88
- 77% independent
- Chains
- 9
- lead: bp (6 sites)
- Avg rating
- 4.22★
- -0.19 vs national MSA median
- Damage rate
- 2.5%
- 1.6× national MSA norm
- Cancel friction
- 18.4%
- Top format
- in-bay automatic
- 35% of classified inventory
- Median single wash
- $8
- range $7–$30
- Median unlimited
- $29.97/mo
- cheapest $13/mo at Scrub-A-Dub Car Wash & Oil Change
Market Quality snapshot
- Population
- 196,888
- ACS 2023 5-year
- Households
- 79,109
- ACS 2023 5-year
- Residents per wash
- 2,237
- 1.2× the national MSA median — lighter supply
- Express tunnels per 10K households
- 0.8
- in the 0.5–1.0 filling band · classified sites
Key findings
- 88 car wash locations operated by 9 chains and 68 independents across 1 county.
- Top 10 chains control 22.7% of locations — above the 11.4% US-metro median, led by bp (6 sites).
- Built from 7,177 Google reviews, 1,545 of them AI-extracted across 55 dimensions.
88 car wash locations across 1 counties · dots colored by format · sized by review volume
Racine runs as a chain-consolidated car wash market. Across 88 tracked locations, the top ten operators control 22.7% of supply — above the 11.4% US-metro median, with bp the largest at 6 sites. Most of the quality variance below comes from chain-vs-chain differences rather than chain-vs-independent ones.
Operating-quality aggregates: rating 4.22★, damage 2.5%, membership-cancel friction 18.4%. Aspect spread: Staff (0.60) on the positive side, equipment reliability (-0.76) on the friction side. The chain-rank table below is the most actionable section on this page.
Published pricing across the 14 of 88 Racine locations with menus available: median single car wash $8 (range $7–$30), median unlimited membership $29.97/month (range $13–$34.99/mo). The cheapest unlimited membership in the metro is $13/mo at Scrub-A-Dub Car Wash & Oil Change (Scrub Club Unlimited).
See the top car wash chains in Racine
Ranked by location count in the metro
What does a car wash cost in the Racine metro?
Published menu pricing for car washes in the Racine metropolitan area, captured from operator websites and the WashIndex AI calling agent. 14 of 88 tracked locations have usable published pricing (16% coverage).
| Cheapest unlimited memberships in Racine | ||
|---|---|---|
| 1 | Scrub-A-Dub Car Wash & Oil Change Scrub Club Unlimited | $13 per mo |
| 2 | Tsunami Express Car Wash The Big Wave | $19.99 per mo |
| 3 | Tidal Wave Auto Spa | Car Wash Simply Clean | $29.97 per mo |
| 4 | Rocket Wash BEST (Jupiter) - Existing Member Rate | $34.99 per mo |
| 5 | Rocket Wash BEST (Jupiter) - Existing Member Rate | $34.99 per mo |
| Cheapest single car washes in Racine | ||
|---|---|---|
| 1 | Regency Car Wash Express Wash | $7 |
| 2 | Kwik Trip Standard | $8 |
| 3 | Kwik Trip Standard | $8 |
| 4 | Kwik Trip Standard | $8 |
| 5 | Kwik Trip Standard | $8 |
Pricing scraped from operator websites where published; the WashIndex AI calling agent rings up locations that don’t publish menus online to capture pricing directly.
The car wash industry in the Racine metro, officially
the Racine metro has 8 car-wash employer establishments employing about 125 people, at a $32,543 average annual wage.
Source: U.S. Bureau of Labor Statistics, QCEW (private, NAICS 811192). Counts car-wash employer establishments, a narrower universe than all physical wash locations — see methodology.
About the Racine car wash market
How many car washes are in the Racine metro?
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What is the best-rated car wash in the Racine metro?
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Which car wash chain has the most locations in Racine?
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What is the average customer rating in the Racine car wash market?
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What is the typical household income near car washes in Racine?
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How much does a car wash cost in Racine?
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How much does an unlimited car wash membership cost in Racine?
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What is the cheapest car wash in Racine?
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What kinds of car washes does Racine have?
Because chain operators have consolidated supply here, format counts below skew toward the formats those chains build at scale. The lowest-rated format is usually a long-tail mix of small operators rather than a meaningful share of the market.
Highest-rated format: Detail Shop at 4.58★ across 6 locations. Lowest-rated: Self-Serve Bay at 3.80★ (1 locations).
65 (73.9%) of 88 locations are unclassified — small independents whose websites don't surface enough signal for format assignment. Format-level statistics describe the classified subset only.
| Format | Locations | % of MSA | Reviews | Avg Rating | Damage Rate | Cancel Friction |
|---|---|---|---|---|---|---|
| Unclassified | 65 | 73.9% | 2,477 | 4.27 | 0.62% | — |
| In-Bay Automatic | 8 | 9.1% | 521 | 4.00 | 0.46% | — |
| Detail Shop | 6 | 6.8% | 344 | 4.58 | 1.05% | 0.0% |
| Express Tunnel | 6 | 6.8% | 2,519 | 4.35 | 6.20% | 17.6% |
| Full Service | 2 | 2.3% | 1,170 | 3.92 | 1.57% | 25.0% |
| Self-Serve Bay | 1 | 1.1% | 146 | 3.80 | 0.00% | — |
What is the household income near Racine car washes?
In a chain-consolidated market like Racine, ZIP-level income tells you more about where chains chose to deploy capital than about how customers actually rate the wash. Rollups tend to anchor expansion in the $75K–$150K AGI band; below that range, supply is thinner.
Pearson r between ZIP income and Google rating across 44 qualifying locations: 0.26 — mild positive. Higher-income ZIPs host slightly better-rated washes, but operator execution still dominates. Scatter mean: $81K AGI/return, 4.22★.
Car wash count and quality by income tier
Blue bars: location count per tier. Orange tick marks: average Google rating (same y-axis).
| Income tier (mean AGI/return) | ZIPs | Locations | Reviews | Avg Rating | Top Format |
|---|---|---|---|---|---|
| Under $50K | 1 | 3 | 105 | 3.42 | Detail Shop (1) |
| $50K – $75K | 3 | 21 | 690 | 4.17 | In-Bay Automatic (2) |
| $75K – $100K | 7 | 43 | 5,235 | 4.31 | Express Tunnel (6) |
| $100K – $150K | 1 | 2 | 1,096 | 3.90 | Full Service (1) |
| $150K+ | 0 | 0 | 0 | 0.00 | — |
The highest-income tier ($150K+) holds 0 car washes across 0 ZIPs at 0.00★; the lowest-income tier (Under $50K) holds 3 across 1 ZIPs at 3.42★. In a chain-consolidated market like Racine, the income mix mostly reads as a record of where the top operators chose to deploy — middle-income ZIPs typically anchor the densest rollouts.
Who operates the most Racine car washes?
The chain rank below is the more important section of this page given Racine's consolidation. Top 10 operators control 22.7% of 88 locations, anchored by bp's 6-site footprint. Per-chain quality variance below explains most of the market-wide quality variance.
| # | Chain | Locations | Reviews | Avg Rating | Damage | Cancel | Upsell |
|---|---|---|---|---|---|---|---|
| 1 | bp | 6 | 212 | 3.71 | — | — | — |
| 2 | Kwik Trip | 6 | 1,673 | 4.29 | 0.00% | — | 0.00% |
| 3 | Rocket Wash | 2 | 1,147 | 4.35 | 4.97% | — | 0.00% |
| 4 | The Wash Shop | 1 | 89 | 4.20 | — | — | — |
| 5 | Scrub-A-Dub Car Wash | 1 | 665 | 4.50 | — | — | — |
| 6 | Tidal Wave Auto Spa | Car Wash | 1 | 161 | 4.30 | 6.96% | — | 0.87% |
| 7 | Tsunami Express Car Wash | 1 | 468 | 4.20 | 7.83% | 30.0% | 0.87% |
| 8 | Woodman's Gas Station | 1 | 274 | 4.20 | 0.59% | — | 0.00% |
| 9 | Blue Beacon | 1 | 1,081 | 3.90 | 0.52% | — | 0.52% |
Which counties have the most car washes in Racine?
Racine's 1 counties carry different shares of the metro's car wash supply. In a consolidated market, chain operators tend to concentrate in the densest counties — the table below shows where they did.
| County | Locations | % of MSA | Reviews | Avg Rating |
|---|---|---|---|---|
| Racine County | 88 | 100.0% | 7,177 | 4.22 |
What do customers love and complain about in Racine?
1,545 reviews feed the aspect grid below; each is computed as (positive − negative) / total, on a -1…+1 scale. In Racine, the dominant chains' aspect profiles drive most of the metro-wide score.
Where are all the car washes in the Racine metro?
88 car washes in the Racine metro; the top of the list (ranked by review volume) is shown below. Most high-volume sites here belong to a top-10 chain.
| Location | City | Format | Chain | Rating | Reviews | ZIP AGI |
|---|---|---|---|---|---|---|
| Blue Beacon Truck Wash of Milwaukee, WI 4343 Michel Court I-94 Exit 329 | Franksville, WI | Full Service | Blue Beacon | 3.9 | 1,081 | $106K |
| Rocket Wash 4733 Spring St | Mt Pleasant, WI | Express Tunnel | Rocket Wash | 4.3 | 944 | $76K |
| Kwik Trip 944 SE Frontage Rd | Mt Pleasant, WI | — | Kwik Trip | 4.3 | 818 | $86K |
| Scrub-A-Dub Car Wash & Oil Change 5120 Washington Ave | Racine, WI | Express Tunnel | Scrub-A-Dub Car Wash | 4.5 | 665 | $76K |
| Tsunami Express Car Wash 6315 Washington Ave | Mt Pleasant, WI | Express Tunnel | Tsunami Express Car Wash | 4.2 | 468 | $76K |
| Kwik Trip 10500 Durand Ave | Sturtevant, WI | — | Kwik Trip | 4.3 | 305 | $86K |
| Woodman's Food Market 5430 Durand Ave | Racine, WI | In-Bay Automatic | Woodman's Gas Station | 4.2 | 274 | $76K |
| Rocket Wash 6840 Washington Ave | Racine, WI | Express Tunnel | Rocket Wash | 4.6 | 203 | $76K |
| Kwik Trip 1164 S Pine St | Burlington, WI | — | Kwik Trip | 4.4 | 173 | $93K |
| Kwik Trip 10500 Durand Ave | Sturtevant, WI | — | Kwik Trip | 4.3 | 167 | $86K |
| Tidal Wave Auto Spa | Car Wash 357 Wegge Ct | Burlington, WI | Express Tunnel | Tidal Wave Auto Spa | Car Wash | 4.3 | 161 | $93K |
| KWIK TRIP #580 6801 Washington Ave | Mt Pleasant, WI | — | Kwik Trip | 4.2 | 154 | $76K |
| Regency Car Wash 6149 Regency W Dr | Racine, WI | Self-Serve Bay | — | 3.8 | 146 | $76K |
| Happy Car Wash 4534 Douglas Ave | Racine, WI | — | — | 3.3 | 114 | $74K |
| Finishing Touch Auto Body 5306 Douglas Ave | Racine, WI | — | — | 4.3 | 106 | $74K |
| Paradigm Auto Detail Inc. 1236 Roundtable Dr | Racine, WI | Detail Shop | — | 5.0 | 105 | $76K |
| The Wash Shop 3829 Douglas Ave | Racine, WI | Full Service | The Wash Shop | 4.2 | 89 | $74K |
| bp 26480 Fries Ln | Waterford, WI | In-Bay Automatic | bp | 4.1 | 85 | $96K |
| National Pride Car Wash 1508 Rapids Dr | Racine, WI | Detail Shop | — | 3.8 | 82 | $45K |
| Splash N Dash 856 Milwaukee Ave | Burlington, WI | Express Tunnel | — | 3.9 | 78 | $93K |
| Professional Detail 2405 Lathrop Ave | Racine, WI | Detail Shop | — | 4.4 | 76 | $59K |
| Husher Car Company 8911 6 Mile Rd | Caledonia, WI | — | — | 4.7 | 61 | $100K |
| Union Grove Car Wash 1221 15th Ave | Union Grove, WI | — | — | 3.3 | 58 | $86K |
| Kwik Trip 500 Falcon Ridge Dr | Burlington, WI | — | Kwik Trip | 4.1 | 56 | $93K |
| MTZ Mufflers MECHANIC AUTO REPAIR 1501 Goold St | Racine, WI | — | — | 4.0 | 52 | $74K |
Compare Racine to other WI car wash markets
Each link drills into a full per-metro analysis — operator concentration, format mix, and customer-experience signals against the same methodology.
Data as of 2026-06-09. Pick a format and click Copy.
WashIndex. (2026, June 9). Racine car wash market analysis. https://washindex.com/car-wash-markets/racine
WashIndex. "Racine car wash market analysis." WashIndex. Last modified June 9, 2026. https://washindex.com/car-wash-markets/racine.
"Racine car wash market analysis." WashIndex, Jun. 9, 2026, https://washindex.com/car-wash-markets/racine.
@misc{washindex_car_wash_markets_racine_2026,
title = {{Racine car wash market analysis}},
author = {{WashIndex}},
year = {2026},
month = {Jun},
url = {https://washindex.com/car-wash-markets/racine},
urldate = {2026-06-09},
} About this analysis
Car wash inventory for the Racine-Mount Pleasant, WI CBSA is determined by point-in-polygon test against the official US Census county boundaries (TIGER/Line, 2024) for the 1 counties that make up the MSA. Each location was verified to fall inside one of those county polygons; lat/lng comes from Google Maps metadata.
Operating-quality signals are derived from 1,545 customer reviews processed through WashIndex's 55-field LLM extraction pipeline. Format classification comes from a separate per-location website-reading classifier. ZIP-level income data is from the IRS Statistics of Income (tax year 2022) — mean Adjusted Gross Income per tax return, which is directionally aligned with ACS median household income but available without authentication.
See our full methodology for the extraction pipeline, validation samples, and aggregation logic. Term definitions in the glossary.
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