Racine, WI Car Wash Market Analysis
Part of the Racine-Mount Pleasant, WI MSA.
Data updated · May 22, 2026
1,719 Google reviews across 11 car washes in Racine. Format mix, operator rank, county breakdown, rating vs. income, aspect-level customer signals.
Snapshot
- Locations
- 11
- Chains
- 5
- lead: bp (2)
- Avg rating
- 4.33★
- -0.08 vs MSA median
- Damage rate
- 3.3%
- 2.1× MSA norm
- Top format
- detail shop
- 36% of classified
- Median single wash
- $30
- range $7–$30
- Median unlimited
- $34.99/mo
- cheapest $13/mo at Scrub-A-Dub Car Wash & Oil Change
Market Quality snapshot
- Population
- 77,155
- ACS 2023 5-year
- Households
- 31,238
- ACS 2023 5-year
- Residents per wash
- 7,014
- 3.6× the national MSA median — lighter supply
- Express tunnels per 10K households
- 0.6
- in the 0.5–1.0 filling band · classified sites
Key findings
- 11 car wash locations operated by 5 chains and 5 independents.
- Weighted Google rating 4.33★ across the market; structural concentration and format mix sit near US-market norms.
- Built from 1,719 Google reviews, 450 of them AI-extracted across 55 dimensions.
11 car wash locations in Racine, WI · dots colored by format · sized by review volume
Racine sits near the center of the US-market distribution on concentration, format mix, and rating. 5 chains compete alongside 5 independents — typical mix for a market of 11 car washes. Customer-experience signals across 450 AI-extracted reviews produce the distinct read on this market.
Headline numbers sit near US-market norms: rating 4.33★, damage 3.3%, cancel friction 13.3%. Equipment reliability runs as the sharpest friction (-0.84). 1,719 Google reviews drive the analysis, 450 of them processed through the WashIndex LLM extractor.
Published pricing across the 4 of 11 Racine locations with menus available: median single car wash $30 (range $7–$30), median unlimited membership $34.99/month (range $13–$34.99/mo). The cheapest unlimited membership in the city is $13/mo at Scrub-A-Dub Car Wash & Oil Change (Scrub Club Unlimited).
See the best-rated car washes in Racine, WI
Ranked by Google review rating
What does a car wash cost in Racine, WI?
Published menu pricing for car washes in Racine, captured from operator websites and the WashIndex AI calling agent. 4 of 11 tracked locations in the city have usable published pricing (36% coverage).
| Cheapest unlimited memberships in Racine | ||
|---|---|---|
| 1 | Scrub-A-Dub Car Wash & Oil Change Scrub Club Unlimited | $13/mo |
| 2 | Rocket Wash BEST (Jupiter) - Existing Member Rate | $34.99/mo |
| Cheapest single car washes in Racine | ||
|---|---|---|
| 1 | Regency Car Wash Express Wash | $7 |
| 2 | Professional Detail Engine Clean - Cars | $30 |
Pricing scraped from operator websites where published; the WashIndex AI calling agent rings up locations that don’t publish menus online to capture pricing directly.
About Racine, WI
How many car washes are in Racine, WI?
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What is the best-rated car wash in Racine, WI?
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Which car wash chains operate in Racine, WI?
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What is the median household income near Racine car washes?
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What is the average car wash rating in Racine, WI?
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How much does a car wash cost in Racine, WI?
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How much does an unlimited car wash membership cost in Racine, WI?
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What is the cheapest car wash in Racine, WI?
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What kinds of car washes does Racine have?
The table below lists every operating format we classify, with locations, reviews, average rating, damage rate, and membership-cancel friction broken out per format. Racine's mix sits close to the US-city median shape.
Highest-rated format in this market: Express Tunnel at 4.52★ (2 locations). Lowest: Self-Serve Bay at 3.80★ (1 locations).
| Format | Locations | % of MSA | Reviews | Avg Rating | Damage Rate | Cancel Friction |
|---|---|---|---|---|---|---|
| Detail Shop | 4 | 36.4% | 284 | 4.49 | 2.50% | — |
| In-Bay Automatic | 3 | 27.3% | 332 | 3.97 | 0.54% | — |
| Express Tunnel | 2 | 18.2% | 868 | 4.52 | 6.37% | 5.6% |
| Full Service | 1 | 9.1% | 89 | 4.20 | 4.92% | 25.0% |
| Self-Serve Bay | 1 | 9.1% | 146 | 3.80 | 0.00% | — |
What is the typical household income near Racine car washes?
Each ZIP in Racine is joined to IRS Statistics-of-Income (tax year 2022) and to the per-location Google rating dataset. The scatter below sizes dots by review volume and colors them by format.
Pearson r between ZIP income and rating across 11 qualifying locations: 0.73 — mild positive. Higher-income ZIPs host slightly better-rated washes; weak but present. Scatter mean: $67K AGI/return, 4.07★.
Car wash count and quality by income tier
Blue bars: location count per tier. Orange tick marks: average Google rating (same y-axis).
| Income tier (mean AGI/return) | ZIPs | Locations | Reviews | Avg Rating | Top Format |
|---|---|---|---|---|---|
| Under $50K | 1 | 2 | 103 | 3.43 | Detail Shop (1) |
| $50K – $75K | 2 | 3 | 202 | 4.13 | Detail Shop (1) |
| $75K – $100K | 1 | 6 | 1,414 | 4.43 | Detail Shop (2) |
| $100K – $150K | 0 | 0 | 0 | 0.00 | — |
| $150K+ | 0 | 0 | 0 | 0.00 | — |
Top-tier 0 sites, 0.00★ avg; bottom-tier 2 sites, 3.43★. Across Racine's 11 qualifying locations, the income gradient correlates only weakly with rating — operator execution dominates.
Who operates the most Racine car washes?
The table below ranks the top 25 chains operating in Racine by location count. Each row shows per-chain Google rating, damage rate, and cancel friction — the cleanest side-by-side cut on operator quality in the market.
| # | Chain | Locations | Reviews | Avg Rating | Damage | Cancel | Upsell |
|---|---|---|---|---|---|---|---|
| 1 | bp | 2 | 58 | 2.89 | — | — | — |
| 2 | The Wash Shop | 1 | 89 | 4.20 | — | — | — |
| 3 | Scrub-A-Dub Car Wash | 1 | 665 | 4.50 | — | — | — |
| 4 | Rocket Wash | 1 | 203 | 4.60 | — | — | — |
| 5 | Woodman's Gas Station | 1 | 274 | 4.20 | 0.59% | — | 0.00% |
What do customers love and complain about at Racine car washes?
Seven aspects, 450 reviews, 11 locations. The grid below gives a quick read on which dimensions of the experience Racine's car wash market does well at and which generate friction.
Where are the 11 car washes in Racine, WI?
11 car washes are tracked in Racine; below is the top of the list by Google review count. Locations with fewer than 10 reviews are excluded from the rating column.
| Location | City | Format | Chain | Rating | Reviews | ZIP AGI |
|---|---|---|---|---|---|---|
| Scrub-A-Dub Car Wash & Oil Change 5120 Washington Ave | Racine, WI | Express Tunnel | Scrub-A-Dub Car Wash | 4.5 | 665 | $76K |
| Woodman's Food Market 5430 Durand Ave | Racine, WI | In-Bay Automatic | Woodman's Gas Station | 4.2 | 274 | $76K |
| Rocket Wash 6840 Washington Ave | Racine, WI | Express Tunnel | Rocket Wash | 4.6 | 203 | $76K |
| Regency Car Wash 6149 Regency W Dr | Racine, WI | Self-Serve Bay | — | 3.8 | 146 | $76K |
| Paradigm Auto Detail Inc. 1236 Roundtable Dr | Racine, WI | Detail Shop | — | 5.0 | 105 | $76K |
| The Wash Shop 3829 Douglas Ave | Racine, WI | Full Service | The Wash Shop | 4.2 | 89 | $74K |
| National Pride Car Wash 1508 Rapids Dr | Racine, WI | Detail Shop | — | 3.8 | 82 | $45K |
| Professional Detail 2405 Lathrop Ave | Racine, WI | Detail Shop | — | 4.4 | 76 | $59K |
| bp 3900 Durand Ave | Racine, WI | In-Bay Automatic | bp | 3.4 | 37 | $59K |
| Show on the Road Mobile Auto Detailing 4905 Emstan Hills Rd | Racine, WI | Detail Shop | — | 4.9 | 21 | $76K |
Data as of 2026-05-22. Pick a format and click Copy.
WashIndex. (2026, May 22). Racine, WI car wash market analysis. https://washindex.com/car-wash-cities/racine-wi
WashIndex. "Racine, WI car wash market analysis." WashIndex. Last modified May 22, 2026. https://washindex.com/car-wash-cities/racine-wi.
"Racine, WI car wash market analysis." WashIndex, May. 22, 2026, https://washindex.com/car-wash-cities/racine-wi.
@misc{washindex_car_wash_cities_racine_wi_2026,
title = {{Racine, WI car wash market analysis}},
author = {{WashIndex}},
year = {2026},
month = {May},
url = {https://washindex.com/car-wash-cities/racine-wi},
urldate = {2026-05-22},
} About this analysis
Car wash inventory for Racine, WI is sourced from the WashIndex national car-wash place index, filtered to places whose Google-Maps-reported city matches Racine, and further restricted to places whose format the WashIndex LLM classifier identified as a car wash (excluding dealerships, gas stations, and other auto-related businesses that don't primarily operate a car wash). Inclusion in the parent Racine MSA dataset is established by point-in-polygon against the official US Census county boundaries (TIGER/Line, 2024).
Operating-quality signals are derived from 450 customer reviews processed through WashIndex's 55-field LLM extraction pipeline. Format classification comes from a separate per-location website-reading classifier. ZIP-level income data is from the IRS Statistics of Income (tax year 2022) — mean Adjusted Gross Income per tax return, which is directionally aligned with ACS median household income but available without authentication.
See our full methodology for the extraction pipeline, validation samples, and aggregation logic. Term definitions in the glossary.
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