Green Bay Car Wash Market Analysis
Green Bay, WI
Data updated · June 9, 2026
8,897 Google reviews across 198 Green Bay car washes — a in-bay automatic-dominant market. Format dominance breakdown, per-format quality, operator rank, customer-experience signals.
Snapshot
- Locations
- 198
- 72% independent
- Chains
- 10
- lead: bp (22 sites)
- Avg rating
- 4.19★
- -0.22 vs national MSA median
- Damage rate
- 2.5%
- 1.6× national MSA norm
- Cancel friction
- 17.2%
- Top format
- in-bay automatic
- 59% of classified inventory
- Median single wash
- $8
- range $8–$30
- Median unlimited
- $24/mo
- cheapest $23/mo at PDQ Car Wash - Green Bay Southwest
Market Quality snapshot
- Population
- 329,375
- ACS 2023 5-year
- Households
- 135,165
- ACS 2023 5-year
- Residents per wash
- 1,664
- near the national MSA median
- Express tunnels per 10K households
- 0.3
- below the ~0.5 expandable band · classified sites
Key findings
- 198 car wash locations operated by 10 chains and 143 independents across 3 counties.
- In-bay automatic dominates: 58.8% of formally-classified locations.
- Built from 8,897 Google reviews, 2,051 of them AI-extracted across 55 dimensions.
198 car wash locations across 3 counties · dots colored by format · sized by review volume
Green Bay's car wash supply is structurally tilted toward in-bay automatic. 58.8% of formally-classified locations operate as in-bay automatic; the other formats appear at long-tail volume. That makes the metro a useful read on how in-bay automatic performs at scale.
Weighted rating across the market is 4.19★; damage runs 2.5%. The dominant in-bay automatic averages 3.79★ on its own. Wash quality stands out positively (0.65/+1). 8,897 Google reviews back the analysis, 2,051 LLM-extracted across 55 dimensions.
Published pricing across the 23 of 200 Green Bay locations with menus available: median single car wash $8 (range $8–$30), median unlimited membership $24/month (range $23–$25/mo). The cheapest unlimited membership in the metro is $23/mo at PDQ Car Wash - Green Bay Southwest (Elite).
See the top car wash chains in Green Bay
Ranked by location count in the metro
What does a car wash cost in the Green Bay metro?
Published menu pricing for car washes in the Green Bay metropolitan area, captured from operator websites and the WashIndex AI calling agent. 23 of 200 tracked locations have usable published pricing (12% coverage).
| Cheapest unlimited memberships in Green Bay | ||
|---|---|---|
| 1 | PDQ Car Wash - Green Bay Southwest Elite | $23 per mo |
| 2 | PDQ Car Wash - Green Bay West Elite | $23 per mo |
| 3 | PDQ Car Wash - Green Bay East Elite | $23 per mo |
| 4 | PDQ Car Wash - Xpress in Green Bay Elite | $23 per mo |
| 5 | Club Car Wash Rookie | $24 per mo |
| Cheapest single car washes in Green Bay | ||
|---|---|---|
| 1 | Kwik Trip Standard | $8 |
| 2 | Kwik Trip Standard | $8 |
| 3 | Kwik Trip Travel Center--Denmark Standard | $8 |
| 4 | Kwik Trip Standard | $8 |
| 5 | Kwik Trip Standard | $8 |
Pricing scraped from operator websites where published; the WashIndex AI calling agent rings up locations that don’t publish menus online to capture pricing directly.
The car wash industry in the Green Bay metro, officially
Fast-growingthe Green Bay metro is one of the faster-growing car-wash job markets: employer establishments grew 14% from 2022 to 2024 — ahead of the ~7% national pace — to 16, now employing about 147 people at a $28,959 average wage.
Source: U.S. Bureau of Labor Statistics, QCEW (private, NAICS 811192). Counts car-wash employer establishments, a narrower universe than all physical wash locations — see methodology.
About the Green Bay car wash market
How many car washes are in the Green Bay metro?
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What is the best-rated car wash in the Green Bay metro?
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Which car wash chain has the most locations in Green Bay?
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What is the average customer rating in the Green Bay car wash market?
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What is the typical household income near car washes in Green Bay?
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How much does a car wash cost in Green Bay?
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How much does an unlimited car wash membership cost in Green Bay?
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What is the cheapest car wash in Green Bay?
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What kinds of car washes does Green Bay have?
Format dominance is the structural story here. 30 of the 198 car washes in Green Bay run as in-bay automatic. The mini-table below shows how the rest of the market splits.
Highest-rated format: Detail Shop at 4.96★ across 12 locations. Lowest-rated: Full Service at 3.75★ (5 locations).
| Format | Locations | % of MSA | Reviews | Avg Rating | Damage Rate | Cancel Friction |
|---|---|---|---|---|---|---|
| In-Bay Automatic | 30 | 15.2% | 1,365 | 3.79 | 0.00% | 0.0% |
| Detail Shop | 12 | 6.1% | 1,215 | 4.96 | 0.14% | 0.0% |
| Full Service | 5 | 2.5% | 2,036 | 3.75 | 5.85% | 10.5% |
| Express Tunnel | 4 | 2.0% | 722 | 4.32 | 8.29% | 20.5% |
What is the household income near Green Bay car washes?
81 car washes with ≥10 reviews are plotted below against ZIP-level mean AGI. With in-bay automatic carrying 58.8% of classified locations, dot color reads heavily skewed toward a single hue.
Pearson r between ZIP income and Google rating across 81 qualifying locations: 0.15 — mild positive. Higher-income ZIPs host slightly better-rated washes, but operator execution still dominates. Scatter mean: $82K AGI/return, 4.09★.
Car wash count and quality by income tier
Blue bars: location count per tier. Orange tick marks: average Google rating (same y-axis).
| Income tier (mean AGI/return) | ZIPs | Locations | Reviews | Avg Rating | Top Format |
|---|---|---|---|---|---|
| Under $50K | 1 | 15 | 1,236 | 3.90 | In-Bay Automatic (6) |
| $50K – $75K | 9 | 51 | 3,215 | 4.16 | In-Bay Automatic (8) |
| $75K – $100K | 10 | 44 | 1,739 | 4.11 | In-Bay Automatic (11) |
| $100K – $150K | 4 | 45 | 2,593 | 4.40 | Detail Shop (6) |
| $150K+ | 0 | 0 | 0 | 0.00 | — |
Highest vs. lowest income tier: 0 sites/0.00★ vs. 15 sites/3.90★. Where the dominant format runs 58.8% of classified sites, the per-tier breakdown mostly reflects how that single format ranges across income levels.
Who operates the most Green Bay car washes?
In Green Bay, the chain rank below is closely tied to format dominance — the largest operators tend to be the ones that built out the dominant in-bay automatic at scale. Per-chain quality numbers help separate format-correlated signal from operator-correlated signal.
| # | Chain | Locations | Reviews | Avg Rating | Damage | Cancel | Upsell |
|---|---|---|---|---|---|---|---|
| 1 | bp | 22 | 845 | 3.83 | 0.00% | — | 0.00% |
| 2 | Kwik Trip | 15 | 2,313 | 4.36 | 0.00% | — | 0.00% |
| 3 | Shell | 6 | 167 | 3.38 | — | — | — |
| 4 | PDQ Car Wash - Manitowoc | 4 | 1,934 | 3.73 | 6.32% | — | 0.57% |
| 5 | Club Car Wash | 3 | 700 | 4.30 | 8.64% | 21.4% | 1.23% |
| 6 | Woodman's Gas Station | 1 | 306 | 3.90 | — | — | — |
| 7 | DetailXPerts | 1 | 14 | 4.50 | — | — | — |
| 8 | Fleet Farm Car Wash | 1 | 13 | 2.80 | — | — | — |
| 9 | Diamond Cars | 1 | 13 | 4.60 | — | — | — |
| 10 | Circle K | 1 | 47 | 3.90 | — | — | — |
Which counties have the most car washes in Green Bay?
The county table below distributes Green Bay's 198 car washes across its 3 counties. Cross-county rating variance is generally narrow in format-dominated markets — the format itself sets expectations.
Cross-county rating dispersion: 0.18★ between the highest- and lowest-rated counties with meaningful sample size.
| County | Locations | % of MSA | Reviews | Avg Rating |
|---|---|---|---|---|
| Brown County | 164 | 82.8% | 8,408 | 4.19 |
| Oconto County | 25 | 12.6% | 363 | 4.16 |
| Kewaunee County | 11 | 5.6% | 126 | 4.01 |
What do customers love and complain about in Green Bay?
2,051 reviews feed the aspect grid below; -1…+1 scale, computed as (pos − neg) / total. in-bay automatic's aspect signature drives most of these numbers.
Where are all the car washes in the Green Bay metro?
The location table below is shaped heavily by Green Bay's format dominance — most high-volume sites operate as in-bay automatic.
| Location | City | Format | Chain | Rating | Reviews | ZIP AGI |
|---|---|---|---|---|---|---|
| PDQ Car Wash - Green Bay Southwest 2701 S Oneida St | Green Bay, WI | Full Service | PDQ Car Wash - Manitowoc | 3.7 | 790 | $64K |
| Kwik Trip 2618 Monroe Rd | De Pere, WI | — | Kwik Trip | 4.5 | 554 | $116K |
| PDQ Car Wash - Green Bay West 1641 Shawano Ave | Green Bay, WI | Full Service | PDQ Car Wash - Manitowoc | 3.6 | 533 | $48K |
| Kwik Trip 1712 E Mason St | Green Bay, WI | — | Kwik Trip | 4.3 | 360 | $54K |
| Car Guard Detail & Auto Glass 1666 Cass St | Green Bay, WI | Detail Shop | — | 5.0 | 346 | $54K |
| J K Truck Wash Inc 2605 Monroe Rd | De Pere, WI | — | — | 4.0 | 341 | $116K |
| Club Car Wash 1555 Green Bay Plaza | Green Bay, WI | Express Tunnel | Club Car Wash | 4.2 | 335 | $64K |
| PDQ Car Wash - Green Bay East 1028 Main St | Green Bay, WI | Full Service | PDQ Car Wash - Manitowoc | 3.8 | 322 | $86K |
| Woodman's Gas Station 2400 Duck Creek Pkwy | Green Bay, WI | In-Bay Automatic | Woodman's Gas Station | 3.9 | 306 | $48K |
| PDQ Car Wash - Xpress in Green Bay 2138 Main St | Green Bay, WI | Full Service | PDQ Car Wash - Manitowoc | 4.0 | 289 | $54K |
| Kwik Trip Travel Center--Denmark 111 Bohemia Dr | Denmark, WI | — | Kwik Trip | 4.4 | 280 | $83K |
| Suamico Services Inc 2239 O Connor Rd | Green Bay, WI | — | — | 4.9 | 279 | $106K |
| Club Car Wash 2193 Monroe Rd | Bellevue, WI | Express Tunnel | Club Car Wash | 4.4 | 218 | $93K |
| Kwik Trip 840 S Huron Rd | Green Bay, WI | — | Kwik Trip | 4.5 | 189 | $93K |
| Kwik Trip 399 Cardinal Ln | Howard, WI | — | Kwik Trip | 4.4 | 189 | $106K |
| Rebel Eddie's Detailing 1751 Velp Ave | Green Bay, WI | Detail Shop | — | 5.0 | 157 | $48K |
| Signature Auto Salon 1109 Honey Ct Suite A | De Pere, WI | Detail Shop | — | 5.0 | 153 | $116K |
| Club Car Wash 2475 University Ave | Green Bay, WI | Express Tunnel | Club Car Wash | 4.4 | 147 | $54K |
| Kwik Trip 2400 University Ave | Green Bay, WI | — | Kwik Trip | 4.2 | 144 | $54K |
| bp 1501 Main Ave | De Pere, WI | In-Bay Automatic | bp | 3.8 | 142 | $116K |
| Kwik Trip 1620 Lawrence Dr | De Pere, WI | — | Kwik Trip | 4.3 | 136 | $116K |
| Diamond Dave’s Detailing LLC 675 Drift Inn Drive | De Pere, WI | Detail Shop | — | 4.9 | 128 | $116K |
| M&J Detailing 2803 Packerland Dr # 17 | Green Bay, WI | Detail Shop | — | 4.9 | 117 | $106K |
| Lineville Truck & RV Wash 1575 Lineville Rd | Green Bay, WI | Full Service | — | 4.0 | 102 | $106K |
| bp 418 N Main St | Oconto Falls, WI | In-Bay Automatic | bp | 4.5 | 97 | $65K |
Compare Green Bay to other WI car wash markets
Each link drills into a full per-metro analysis — operator concentration, format mix, and customer-experience signals against the same methodology.
Data as of 2026-06-09. Pick a format and click Copy.
WashIndex. (2026, June 9). Green Bay car wash market analysis. https://washindex.com/car-wash-markets/green-bay
WashIndex. "Green Bay car wash market analysis." WashIndex. Last modified June 9, 2026. https://washindex.com/car-wash-markets/green-bay.
"Green Bay car wash market analysis." WashIndex, Jun. 9, 2026, https://washindex.com/car-wash-markets/green-bay.
@misc{washindex_car_wash_markets_green_bay_2026,
title = {{Green Bay car wash market analysis}},
author = {{WashIndex}},
year = {2026},
month = {Jun},
url = {https://washindex.com/car-wash-markets/green-bay},
urldate = {2026-06-09},
} About this analysis
Car wash inventory for the Green Bay, WI CBSA is determined by point-in-polygon test against the official US Census county boundaries (TIGER/Line, 2024) for the 3 counties that make up the MSA. Each location was verified to fall inside one of those county polygons; lat/lng comes from Google Maps metadata.
Operating-quality signals are derived from 2,051 customer reviews processed through WashIndex's 55-field LLM extraction pipeline. Format classification comes from a separate per-location website-reading classifier. ZIP-level income data is from the IRS Statistics of Income (tax year 2022) — mean Adjusted Gross Income per tax return, which is directionally aligned with ACS median household income but available without authentication.
See our full methodology for the extraction pipeline, validation samples, and aggregation logic. Term definitions in the glossary.
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