Fond du Lac Car Wash Market Analysis
Fond du Lac, WI
Data updated · May 22, 2026
3,187 Google reviews across 53 car wash locations in this chain-consolidated metro. Operator concentration, per-chain quality, format mix, customer-experience signals.
Snapshot
- Locations
- 53
- 68% independent
- Chains
- 4
- lead: bp (8 sites)
- Avg rating
- 4.19★
- -0.22 vs national MSA median
- Damage rate
- 3.7%
- 2.4× national MSA norm
- Cancel friction
- 14.0%
- Top format
- in-bay automatic
- 44% of classified inventory
- Median single wash
- $8
- range $8–$12
- Median unlimited
- $24/mo
- cheapest $20/mo at Zips Car Wash
Market Quality snapshot
- Population
- 104,053
- ACS 2023 5-year
- Households
- 43,016
- ACS 2023 5-year
- Residents per wash
- 1,963
- near the national MSA median
- Express tunnels per 10K households
- 0.9
- in the 0.5–1.0 filling band · classified sites
Key findings
- 53 car wash locations operated by 4 chains and 36 independents across 1 county.
- Top 10 chains control 32.1% of locations — above the 11.4% US-metro median, led by bp (8 sites).
- Built from 3,187 Google reviews, 702 of them AI-extracted across 55 dimensions.
53 car wash locations across 1 counties · dots colored by format · sized by review volume
This is one of the more roll-up-shaped car wash markets in the WashIndex national index. 4 chains operate alongside 36 independents, but bp (8 sites) accounts for the largest single concentration. Most of the quality variance below comes from chain-vs-chain differences rather than chain-vs-independent ones.
Operating-quality aggregates: rating 4.19★, damage 3.7%, membership-cancel friction 14.0%. Equipment reliability is the sharpest friction point (-0.53). The chain-rank table below is the most actionable section on this page.
Published pricing across the 10 of 53 Fond du Lac locations with menus available: median single car wash $8 (range $8–$12), median unlimited membership $24/month (range $20–$24/mo). The cheapest unlimited membership in the metro is $20/mo at Zips Car Wash (BASIC).
See the top car wash chains in Fond du Lac
Ranked by location count in the metro
What does a car wash cost in the Fond du Lac metro?
Published menu pricing for car washes in the Fond du Lac metropolitan area, captured from operator websites and the WashIndex AI calling agent. 10 of 53 tracked locations have usable published pricing (19% coverage).
| Cheapest unlimited memberships in Fond du Lac | ||
|---|---|---|
| 1 | Zips Car Wash BASIC | $20 per mo |
| 2 | Club Car Wash Rookie | $24 per mo |
| 3 | Club Car Wash ROOKIE | $24 per mo |
| 4 | Club Car Wash ROOKIE | $24 per mo |
| Cheapest single car washes in Fond du Lac | ||
|---|---|---|
| 1 | Kwik Trip Standard | $8 |
| 2 | Kwik Trip Standard | $8 |
| 3 | Kwik Trip Standard | $8 |
| 4 | KWIK TRIP #579 Standard | $8 |
| 5 | Kwik Trip Standard | $8 |
Pricing scraped from operator websites where published; the WashIndex AI calling agent rings up locations that don’t publish menus online to capture pricing directly.
About the Fond du Lac car wash market
How many car washes are in the Fond du Lac metro?
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What is the best-rated car wash in the Fond du Lac metro?
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Which car wash chain has the most locations in Fond du Lac?
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What is the average customer rating in the Fond du Lac car wash market?
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What is the typical household income near car washes in Fond du Lac?
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How much does a car wash cost in Fond du Lac?
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How much does an unlimited car wash membership cost in Fond du Lac?
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What is the cheapest car wash in Fond du Lac?
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What kinds of car washes does Fond du Lac have?
In a market where 32.1% of locations sit inside a top-10 chain, the format breakdown reflects what those chains bought. Lower-throughput formats (detail shop, full service) generally cluster outside the rolled-up operator set.
Highest-rated format: Detail Shop at 4.83★ across 5 locations. Lowest-rated: In-Bay Automatic at 3.53★ (8 locations).
35 (66.0%) of 53 locations are unclassified — small independents whose websites don't surface enough signal for format assignment. Format-level statistics describe the classified subset only.
| Format | Locations | % of MSA | Reviews | Avg Rating | Damage Rate | Cancel Friction |
|---|---|---|---|---|---|---|
| Unclassified | 35 | 66.0% | 1,132 | 4.21 | 1.30% | 0.0% |
| In-Bay Automatic | 8 | 15.1% | 252 | 3.53 | 0.00% | — |
| Detail Shop | 5 | 9.4% | 245 | 4.83 | 0.00% | — |
| Express Tunnel | 4 | 7.5% | 1,259 | 4.19 | 7.69% | 14.8% |
| Full Service | 1 | 1.9% | 299 | 4.20 | 1.20% | — |
What is the household income near Fond du Lac car washes?
31 Fond du Lac locations with at least 10 Google reviews are plotted below against ZIP-level mean IRS AGI. The income picture in a consolidated market mostly reflects where the dominant operators saw the strongest unit economics.
Pearson r between ZIP income and Google rating across 31 qualifying locations: 0.01 — effectively zero. Operating quality dominates over neighborhood income. Scatter mean: $76K AGI/return, 4.18★.
Car wash count and quality by income tier
Blue bars: location count per tier. Orange tick marks: average Google rating (same y-axis).
| Income tier (mean AGI/return) | ZIPs | Locations | Reviews | Avg Rating | Top Format |
|---|---|---|---|---|---|
| Under $50K | 0 | 0 | 0 | 0.00 | — |
| $50K – $75K | 3 | 28 | 2,211 | 4.20 | In-Bay Automatic (6) |
| $75K – $100K | 4 | 7 | 123 | 4.29 | Detail Shop (2) |
| $100K – $150K | 1 | 8 | 796 | 4.12 | Full Service (1) |
| $150K+ | 0 | 0 | 0 | 0.00 | — |
Top vs. bottom tier spread: 0 sites at 0.00★ (income $150K+) vs. 0 sites at 0.00★ (income Under $50K). For Fond du Lac's consolidated chain operators, the middle-income band is where the strongest deployment density typically sits.
Who operates the most Fond du Lac car washes?
4 chains operate in Fond du Lac, with the top ten holding 32.1% of supply. Damage rate, cancel friction, and per-aspect ratings are broken out per chain — useful for understanding which operators drive the metro's headline numbers.
| # | Chain | Locations | Reviews | Avg Rating | Damage | Cancel | Upsell |
|---|---|---|---|---|---|---|---|
| 1 | bp | 8 | 252 | 3.53 | — | — | — |
| 2 | Kwik Trip | 5 | 668 | 4.19 | — | — | — |
| 3 | Club Car Wash | 3 | 709 | 4.48 | 7.50% | 15.4% | 1.07% |
| 4 | Zips Car Wash | 1 | 550 | 3.80 | — | — | — |
Which counties have the most car washes in Fond du Lac?
Fond du Lac's 1 counties carry different shares of the metro's car wash supply. In a consolidated market, chain operators tend to concentrate in the densest counties — the table below shows where they did.
| County | Locations | % of MSA | Reviews | Avg Rating |
|---|---|---|---|---|
| Fond du Lac County | 53 | 100.0% | 3,187 | 4.19 |
What do customers love and complain about in Fond du Lac?
702 reviews feed the aspect grid below; each is computed as (positive − negative) / total, on a -1…+1 scale. In Fond du Lac, the dominant chains' aspect profiles drive most of the metro-wide score.
Where are all the car washes in the Fond du Lac metro?
53 car washes in the Fond du Lac metro; the top of the list (ranked by review volume) is shown below. Most high-volume sites here belong to a top-10 chain.
| Location | City | Format | Chain | Rating | Reviews | ZIP AGI |
|---|---|---|---|---|---|---|
| Zips Car Wash 123 W Johnson St | Fond du Lac, WI | Express Tunnel | Zips Car Wash | 3.8 | 550 | $65K |
| Sparkle Wash Truck Wash 545 Pioneer Rd | Fond du Lac, WI | Full Service | — | 4.2 | 299 | $102K |
| Club Car Wash 50 W Pioneer Rd | Fond du Lac, WI | Express Tunnel | Club Car Wash | 4.4 | 291 | $65K |
| Club Car Wash 256 N Pioneer Rd | Fond du Lac, WI | Express Tunnel | Club Car Wash | 4.5 | 242 | $65K |
| Kwik Trip 1123 W Johnson St | Fond du Lac, WI | — | Kwik Trip | 4.1 | 183 | $102K |
| Club Car Wash 160 Country Ln | Fond du Lac, WI | Express Tunnel | Club Car Wash | 4.6 | 176 | $65K |
| Kwik Trip 1061 E Johnson St | Fond du Lac, WI | — | Kwik Trip | 4.3 | 171 | $65K |
| Fleet Farm Car Wash 700 S Pioneer Rd | Fond du Lac, WI | — | — | 4.1 | 150 | $65K |
| Kwik Trip 456 S Main St | Fond du Lac, WI | — | Kwik Trip | 4.2 | 147 | $65K |
| KWIK TRIP #579 665 W Scott St | Fond du Lac, WI | — | Kwik Trip | 4.1 | 126 | $102K |
| Mr. Detail LLC 385 W Arndt St | Fond du Lac, WI | Detail Shop | — | 4.7 | 109 | $65K |
| bp 565 N Pioneer Rd | North Fond Du Lac, WI | In-Bay Automatic | bp | 3.7 | 83 | $102K |
| Prestige Auto Detail 507 Garfield St Unit 10g | Fond du Lac, WI | Detail Shop | — | 4.9 | 73 | $65K |
| Superfine Detailing Sales & Service W6652 WI-23 | Fond du Lac, WI | — | — | 4.6 | 58 | $102K |
| Touch Free Car Wash 200 Gateway Dr | Waupun, WI | — | — | 3.9 | 49 | $73K |
| Campbellsport Car Wash 249 N Fond Du Lac Ave | Campbellsport, WI | — | — | 4.6 | 41 | $78K |
| Kwik Trip 168 N Pioneer Rd | Fond du Lac, WI | — | Kwik Trip | 4.4 | 41 | $65K |
| bp N6714 WI-23 | Mt Calvary, WI | In-Bay Automatic | bp | 3.3 | 41 | $85K |
| Ultra Wash Car Wash 804 W Scott St | Fond du Lac, WI | — | — | 3.6 | 37 | $102K |
| bp 1304 County Rd V | Fond du Lac, WI | In-Bay Automatic | bp | 3.2 | 35 | $65K |
| 920 Detailing & Pressure Washing | , WI | — | — | 4.9 | 30 | — |
| RH Auto Spa 121 S Fond Du Lac Ave | Campbellsport, WI | Detail Shop | — | 5.0 | 29 | $78K |
| T’slickz Detailing W4637 Lakepark Dr Bldg 3 Unit 1 | Fond du Lac, WI | Detail Shop | — | 5.0 | 23 | $65K |
| bp 20 E Pioneer Rd | Fond du Lac, WI | In-Bay Automatic | bp | 3.5 | 22 | $65K |
| bp 351 Fond du Lac Ave | Fond du Lac, WI | In-Bay Automatic | bp | 2.9 | 22 | $65K |
Compare Fond du Lac to other WI car wash markets
Each link drills into a full per-metro analysis — operator concentration, format mix, and customer-experience signals against the same methodology.
Data as of 2026-05-22. Pick a format and click Copy.
WashIndex. (2026, May 22). Fond du Lac car wash market analysis. https://washindex.com/car-wash-markets/fond-du-lac
WashIndex. "Fond du Lac car wash market analysis." WashIndex. Last modified May 22, 2026. https://washindex.com/car-wash-markets/fond-du-lac.
"Fond du Lac car wash market analysis." WashIndex, May. 22, 2026, https://washindex.com/car-wash-markets/fond-du-lac.
@misc{washindex_car_wash_markets_fond_du_lac_2026,
title = {{Fond du Lac car wash market analysis}},
author = {{WashIndex}},
year = {2026},
month = {May},
url = {https://washindex.com/car-wash-markets/fond-du-lac},
urldate = {2026-05-22},
} About this analysis
Car wash inventory for the Fond du Lac, WI CBSA is determined by point-in-polygon test against the official US Census county boundaries (TIGER/Line, 2024) for the 1 counties that make up the MSA. Each location was verified to fall inside one of those county polygons; lat/lng comes from Google Maps metadata.
Operating-quality signals are derived from 702 customer reviews processed through WashIndex's 55-field LLM extraction pipeline. Format classification comes from a separate per-location website-reading classifier. ZIP-level income data is from the IRS Statistics of Income (tax year 2022) — mean Adjusted Gross Income per tax return, which is directionally aligned with ACS median household income but available without authentication.
See our full methodology for the extraction pipeline, validation samples, and aggregation logic. Term definitions in the glossary.
Machine-readable: JSON ↓ · API root
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