Fond du Lac, WI Car Wash Market Analysis
Part of the Fond du Lac, WI MSA.
Data updated · June 9, 2026
1,875 Google reviews across 13 car washes in Fond du Lac. Format mix, operator rank, county breakdown, rating vs. income, aspect-level customer signals.
Snapshot
- Locations
- 13
- Chains
- 3
- lead: bp (5)
- Avg rating
- 4.21★
- -0.20 vs MSA median
- Damage rate
- 4.8%
- 3.0× MSA norm
- Top format
- in-bay automatic
- 38% of classified
- Median single wash
- $11
- range $11–$12
- Median unlimited
- $24/mo
- cheapest $20/mo at Zips Car Wash
Market Quality snapshot
- Population
- 44,491
- ACS 2023 5-year
- Households
- 18,723
- ACS 2023 5-year
- Residents per wash
- 3,422
- 1.8× the national MSA median — lighter supply
- Express tunnels per 10K households
- 2.1
- above ~1.5 — heavily built · classified sites
Key findings
- 13 car wash locations operated by 3 chains and 4 independents.
- Weighted Google rating 4.21★ across the market; structural concentration and format mix sit near US-market norms.
- Built from 1,875 Google reviews, 504 of them AI-extracted across 55 dimensions.
13 car wash locations in Fond du Lac, WI · dots colored by format · sized by review volume
No single structural signal jumps out for Fond du Lac — it's a mid-shape car wash market. 13 locations across 3 chains and 4 independents. Customer-experience signals across 504 AI-extracted reviews produce the distinct read on this market.
Weighted rating 4.21★; damage 4.8%; membership-cancel friction 14.8%. Equipment reliability runs as the sharpest friction (-0.41). Per-operator and per-format cuts below are more informative than the aggregates.
Published pricing across the 5 of 13 Fond du Lac locations with menus available: median single car wash $11 (range $11–$12), median unlimited membership $24/month (range $20–$24/mo). The cheapest unlimited membership in the city is $20/mo at Zips Car Wash (BASIC).
See the best-rated car washes in Fond du Lac, WI
Ranked by Google review rating
What does a car wash cost in Fond du Lac, WI?
Published menu pricing for car washes in Fond du Lac, captured from operator websites and the WashIndex AI calling agent. 5 of 13 tracked locations in the city have usable published pricing (38% coverage).
| Cheapest unlimited memberships in Fond du Lac | ||
|---|---|---|
| 1 | Zips Car Wash BASIC | $20/mo |
| 2 | Club Car Wash Rookie | $24/mo |
| 3 | Club Car Wash ROOKIE | $24/mo |
| 4 | Club Car Wash ROOKIE | $24/mo |
| Cheapest single car washes in Fond du Lac | ||
|---|---|---|
| 1 | Club Car Wash Rookie | $11 |
| 2 | Club Car Wash ROOKIE | $11 |
| 3 | Club Car Wash ROOKIE | $11 |
| 4 | Zips Car Wash BASIC | $12 |
Pricing scraped from operator websites where published; the WashIndex AI calling agent rings up locations that don’t publish menus online to capture pricing directly.
Car wash financing in Fond du Lac, WI
Since 2010, the U.S. Small Business Administration has backed 5 car-wash loans in Fond du Lac, WI worth $4.3M, at a median of $700,000 per car wash and a 0.0% charge-off rate. About 20% funded brand-new or startup car washes.
- New build / open20% · $700K
- Expansion / improvement60% · $1.1M
- Working capital20% · $80K
Source: U.S. Small Business Administration 7(a) & 504 FOIA datasets (NAICS 811192), data through 2026-03-31. See the Car Wash Lending Tracker for national figures and methodology.
About Fond du Lac, WI
How many car washes are in Fond du Lac, WI?
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What is the best-rated car wash in Fond du Lac, WI?
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Which car wash chains operate in Fond du Lac, WI?
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What is the median household income near Fond du Lac car washes?
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What is the average car wash rating in Fond du Lac, WI?
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How much does a car wash cost in Fond du Lac, WI?
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How much does an unlimited car wash membership cost in Fond du Lac, WI?
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What is the cheapest car wash in Fond du Lac, WI?
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What kinds of car washes does Fond du Lac have?
The table below lists every operating format we classify, with locations, reviews, average rating, damage rate, and membership-cancel friction broken out per format. Fond du Lac's mix sits close to the US-city median shape.
Highest-rated format in this market: Detail Shop at 4.80★ (3 locations). Lowest: In-Bay Automatic at 3.46★ (5 locations).
| Format | Locations | % of MSA | Reviews | Avg Rating | Damage Rate | Cancel Friction |
|---|---|---|---|---|---|---|
| In-Bay Automatic | 5 | 38.5% | 112 | 3.46 | 0.00% | — |
| Express Tunnel | 4 | 30.8% | 1,259 | 4.19 | 7.69% | 14.8% |
| Detail Shop | 3 | 23.1% | 205 | 4.80 | 0.00% | — |
| Full Service | 1 | 7.7% | 299 | 4.20 | 1.20% | — |
What is the typical household income near Fond du Lac car washes?
Read together with the format mix above, the income scatter below tells you whether car wash quality in Fond du Lac tracks neighborhood income, format mix, or neither. Operating quality usually dominates this picture.
Pearson r between ZIP income and rating across 13 qualifying locations: 0.02 — effectively zero. Operating quality dominates over neighborhood income here. Scatter mean: $68K AGI/return, 4.15★.
Car wash count and quality by income tier
Blue bars: location count per tier. Orange tick marks: average Google rating (same y-axis).
| Income tier (mean AGI/return) | ZIPs | Locations | Reviews | Avg Rating | Top Format |
|---|---|---|---|---|---|
| Under $50K | 0 | 0 | 0 | 0.00 | — |
| $50K – $75K | 1 | 12 | 1,576 | 4.21 | In-Bay Automatic (5) |
| $75K – $100K | 0 | 0 | 0 | 0.00 | — |
| $100K – $150K | 1 | 1 | 299 | 4.20 | Full Service (1) |
| $150K+ | 0 | 0 | 0 | 0.00 | — |
Income band spread: 0/0.00★ at the highest tier; 0/0.00★ at the lowest. In a balanced market, the per-tier read is most useful as a sanity check on whether the operating quality is income-uniform or income-stratified.
Who operates the most Fond du Lac car washes?
The table below ranks the top 25 chains operating in Fond du Lac by location count. Each row shows per-chain Google rating, damage rate, and cancel friction — the cleanest side-by-side cut on operator quality in the market.
| # | Chain | Locations | Reviews | Avg Rating | Damage | Cancel | Upsell |
|---|---|---|---|---|---|---|---|
| 1 | bp | 5 | 112 | 3.46 | — | — | — |
| 2 | Club Car Wash | 3 | 709 | 4.48 | 7.50% | 15.4% | 1.07% |
| 3 | Zips Car Wash | 1 | 550 | 3.80 | — | — | — |
What do customers love and complain about at Fond du Lac car washes?
The aspect grid below summarizes 504 AI-extracted reviews across 13 Fond du Lac car wash locations. Each aspect lands on a -1…+1 scale (negative = customers complain more than they praise; positive = the reverse).
Where are the 13 car washes in Fond du Lac, WI?
Top 10 car washes by review volume in Fond du Lac. The full set of 13 is available in the underlying dataset.
| Location | City | Format | Chain | Rating | Reviews | ZIP AGI |
|---|---|---|---|---|---|---|
| Zips Car Wash 123 W Johnson St | Fond du Lac, WI | Express Tunnel | Zips Car Wash | 3.8 | 550 | $65K |
| Sparkle Wash Truck Wash 545 Pioneer Rd | Fond du Lac, WI | Full Service | — | 4.2 | 299 | $102K |
| Club Car Wash 50 W Pioneer Rd | Fond du Lac, WI | Express Tunnel | Club Car Wash | 4.4 | 291 | $65K |
| Club Car Wash 256 N Pioneer Rd | Fond du Lac, WI | Express Tunnel | Club Car Wash | 4.5 | 242 | $65K |
| Club Car Wash 160 Country Ln | Fond du Lac, WI | Express Tunnel | Club Car Wash | 4.6 | 176 | $65K |
| Mr. Detail LLC 385 W Arndt St | Fond du Lac, WI | Detail Shop | — | 4.7 | 109 | $65K |
| Prestige Auto Detail 507 Garfield St Unit 10g | Fond du Lac, WI | Detail Shop | — | 4.9 | 73 | $65K |
| bp 1304 County Rd V | Fond du Lac, WI | In-Bay Automatic | bp | 3.2 | 35 | $65K |
| T’slickz Detailing W4637 Lakepark Dr Bldg 3 Unit 1 | Fond du Lac, WI | Detail Shop | — | 5.0 | 23 | $65K |
| bp 20 E Pioneer Rd | Fond du Lac, WI | In-Bay Automatic | bp | 3.5 | 22 | $65K |
Data as of 2026-06-09. Pick a format and click Copy.
WashIndex. (2026, June 9). Fond du Lac, WI car wash market analysis. https://washindex.com/car-wash-cities/fond-du-lac-wi
WashIndex. "Fond du Lac, WI car wash market analysis." WashIndex. Last modified June 9, 2026. https://washindex.com/car-wash-cities/fond-du-lac-wi.
"Fond du Lac, WI car wash market analysis." WashIndex, Jun. 9, 2026, https://washindex.com/car-wash-cities/fond-du-lac-wi.
@misc{washindex_car_wash_cities_fond_du_lac_wi_2026,
title = {{Fond du Lac, WI car wash market analysis}},
author = {{WashIndex}},
year = {2026},
month = {Jun},
url = {https://washindex.com/car-wash-cities/fond-du-lac-wi},
urldate = {2026-06-09},
} About this analysis
Car wash inventory for Fond du Lac, WI is sourced from the WashIndex national car-wash place index, filtered to places whose Google-Maps-reported city matches Fond du Lac, and further restricted to places whose format the WashIndex LLM classifier identified as a car wash (excluding dealerships, gas stations, and other auto-related businesses that don't primarily operate a car wash). Inclusion in the parent Fond du Lac MSA dataset is established by point-in-polygon against the official US Census county boundaries (TIGER/Line, 2024).
Operating-quality signals are derived from 504 customer reviews processed through WashIndex's 55-field LLM extraction pipeline. Format classification comes from a separate per-location website-reading classifier. ZIP-level income data is from the IRS Statistics of Income (tax year 2022) — mean Adjusted Gross Income per tax return, which is directionally aligned with ACS median household income but available without authentication.
See our full methodology for the extraction pipeline, validation samples, and aggregation logic. Term definitions in the glossary.
Machine-readable: JSON ↓ · API root
Free tools: membership break-even · site opportunity · ROI calculator