Toms River, NJ Car Wash Market Analysis
Part of the New York-Newark-Jersey City, NY-NJ-PA MSA.
Data updated · May 20, 2026
5,901 Google reviews across 13 car washes in Toms River. Format mix, operator rank, geographic distribution, income overlay, customer-experience signals.
Snapshot
- Locations
- 13
- Chains
- 4
- lead: ModWash (2)
- Avg rating
- 4.75★
- +0.34 vs MSA median
- Damage rate
- 1.1%
- 1.4× below MSA norm
- Top format
- detail shop
- 54% of classified
- Median single wash
- $14.99
- range $10.99–$28
- Median unlimited
- $50/mo
- cheapest $24.99/mo at Prestige Auto Spa NJ
Market Quality snapshot
- Population
- 97,034
- ACS 2023 5-year
- Households
- 37,215
- ACS 2023 5-year
- Residents per wash
- 7,464
- 3.9× the national MSA median — lighter supply
- Express tunnels per 10K households
- 0.8
- in the 0.5–1.0 filling band · classified sites
Key findings
- 13 car wash locations operated by 4 chains and 8 independents.
- Weighted Google rating 4.75★ across the market; structural concentration and format mix sit near US-market norms.
- Built from 5,901 Google reviews, 2,295 of them AI-extracted across 55 dimensions.
13 car wash locations in Toms River, NJ · dots colored by format · sized by review volume
Toms River reads as a balanced car wash market — neither sharply consolidated nor unusually fragmented. 4 chains compete alongside 8 independents — typical mix for a market of 13 car washes. Customer-experience signals across 2,295 AI-extracted reviews produce the distinct read on this market.
Average rating across the 13-location market weighs in at 4.75★; damage rate 1.1%; cancel friction 8.2%. Staff strong (0.88); equipment reliability weak (-0.49). Per-operator and per-format cuts below are more informative than the aggregates.
Published pricing across the 3 of 13 Toms River locations with menus available: median single car wash $14.99 (range $10.99–$28), median unlimited membership $50/month (range $24.99–$50/mo). The cheapest unlimited membership in the city is $24.99/mo at Prestige Auto Spa NJ (Exterior).
See the best-rated car washes in Toms River, NJ
Ranked by Google review rating
What does a car wash cost in Toms River, NJ?
Published menu pricing for car washes in Toms River, captured from operator websites and the WashIndex AI calling agent. 3 of 13 tracked locations in the city have usable published pricing (23% coverage).
| Cheapest unlimited memberships in Toms River | ||
|---|---|---|
| 1 | Prestige Auto Spa NJ Exterior | $24.99/mo |
| 2 | Car Wash & Beyond ( Oil Change) Basic | $50/mo |
| Cheapest single car washes in Toms River | ||
|---|---|---|
| 1 | New Life Detailing Tier 2 | $10.99 |
| 2 | Prestige Auto Spa NJ Exterior | $14.99 |
| 3 | Car Wash & Beyond ( Oil Change) Basic | $28 |
Pricing scraped from operator websites where published; the WashIndex AI calling agent rings up locations that don’t publish menus online to capture pricing directly.
About Toms River, NJ
How many car washes are in Toms River, NJ?
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What is the best-rated car wash in Toms River, NJ?
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Which car wash chains operate in Toms River, NJ?
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What is the median household income near Toms River car washes?
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What is the average car wash rating in Toms River, NJ?
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How much does a car wash cost in Toms River, NJ?
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How much does an unlimited car wash membership cost in Toms River, NJ?
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What is the cheapest car wash in Toms River, NJ?
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What kinds of car washes does Toms River have?
The table below lists every operating format we classify, with locations, reviews, average rating, damage rate, and membership-cancel friction broken out per format. Toms River's mix sits close to the US-city median shape.
Highest-rated format in this market: Detail Shop at 4.99★ (7 locations). Lowest: Express Tunnel at 4.42★ (3 locations).
| Format | Locations | % of MSA | Reviews | Avg Rating | Damage Rate | Cancel Friction |
|---|---|---|---|---|---|---|
| Detail Shop | 7 | 53.8% | 1,079 | 4.99 | 0.22% | 0.0% |
| Express Tunnel | 3 | 23.1% | 480 | 4.42 | 2.75% | 15.7% |
| Full Service | 2 | 15.4% | 4,324 | 4.74 | 0.95% | 0.0% |
| In-Bay Automatic | 1 | 7.7% | 18 | 3.80 | 0.00% | — |
What is the typical household income near Toms River car washes?
13 Toms River car washes with at least 10 Google reviews are plotted below against the mean IRS AGI per return for their ZIP. The Pearson correlation we compute is one of the cleanest cuts on whether neighborhood income meaningfully shapes wash quality here.
Pearson r between ZIP income and rating across 13 qualifying locations: -0.24 — mild negative. Higher-income ZIPs host slightly lower-rated washes on average, which is unusual. Scatter mean: $87K AGI/return, 4.69★.
Car wash count and quality by income tier
Blue bars: location count per tier. Orange tick marks: average Google rating (same y-axis).
| Income tier (mean AGI/return) | ZIPs | Locations | Reviews | Avg Rating | Top Format |
|---|---|---|---|---|---|
| Under $50K | 0 | 0 | 0 | 0.00 | — |
| $50K – $75K | 1 | 1 | 107 | 5.00 | Detail Shop (1) |
| $75K – $100K | 2 | 12 | 5,794 | 4.75 | Detail Shop (6) |
| $100K – $150K | 0 | 0 | 0 | 0.00 | — |
| $150K+ | 0 | 0 | 0 | 0.00 | — |
Top-tier 0 sites, 0.00★ avg; bottom-tier 0 sites, 0.00★. Across Toms River's 13 qualifying locations, the income gradient correlates only weakly with rating — operator execution dominates.
Who operates the most Toms River car washes?
The table below ranks the top 25 chains operating in Toms River by location count. Each row shows per-chain Google rating, damage rate, and cancel friction — the cleanest side-by-side cut on operator quality in the market.
| # | Chain | Locations | Reviews | Avg Rating | Damage | Cancel | Upsell |
|---|---|---|---|---|---|---|---|
| 1 | ModWash | 2 | 295 | 4.44 | 3.20% | 12.5% | 2.28% |
| 2 | Express Auto Spa - Jackson | 1 | 185 | 4.40 | 2.07% | — | 2.07% |
| 3 | bp | 1 | 18 | 3.80 | — | — | — |
| 4 | Daylan's Detailing - Sea Girt | 1 | 503 | 5.00 | 0.00% | — | 0.00% |
What do customers love and complain about at Toms River car washes?
Seven aspects, 2,295 reviews, 13 locations. The grid below gives a quick read on which dimensions of the experience Toms River's car wash market does well at and which generate friction.
Where are the 13 car washes in Toms River, NJ?
13 car washes are tracked in Toms River; below is the top of the list by Google review count. Locations with fewer than 10 reviews are excluded from the rating column.
| Location | City | Format | Chain | Rating | Reviews | ZIP AGI |
|---|---|---|---|---|---|---|
| Prestige Auto Spa NJ 883 Fischer Blvd | Toms River, NJ | Full Service | — | 4.9 | 3,145 | $89K |
| Car Wash & Beyond ( Oil Change) 1436 US-9 | Toms River, NJ | Full Service | — | 4.3 | 1,179 | $89K |
| Daylan’s Detailing - Toms River 2608 NJ-37 | Toms River, NJ | Detail Shop | Daylan's Detailing - Sea Girt | 5.0 | 503 | $89K |
| Optic Auto Studio | Ceramic Pro Tom's River 1565 NJ-37 #12 | Toms River, NJ | Detail Shop | — | 5.0 | 249 | $89K |
| Express Auto Spa - Toms River 1784 Hooper Ave | Toms River, NJ | Express Tunnel | Express Auto Spa - Jackson | 4.4 | 185 | $89K |
| ModWash 833 Fischer Blvd | Toms River, NJ | Express Tunnel | ModWash | 4.3 | 159 | $89K |
| Tommy Details 1745 Lakewood Rd | Toms River, NJ | Detail Shop | — | 5.0 | 145 | $89K |
| ModWash 730 NJ-37 | Toms River, NJ | Express Tunnel | ModWash | 4.6 | 136 | $89K |
| Macs Mobile Detailing LLC 245 Atlantic City Blvd | Toms River, NJ | Detail Shop | — | 5.0 | 107 | $59K |
| New Life Detailing 1745 Lakewood Rd Unit 10 | Toms River, NJ | Detail Shop | — | 4.7 | 41 | $89K |
Compare Toms River to other car wash markets in the New York metro
Cities in the same metro, ordered by closest comparable size. Each link runs the same operator concentration, format mix, and customer-experience analysis.
Data as of 2026-05-20. Pick a format and click Copy.
WashIndex. (2026, May 20). Toms River, NJ car wash market analysis. https://washindex.com/car-wash-cities/toms-river-nj
WashIndex. "Toms River, NJ car wash market analysis." WashIndex. Last modified May 20, 2026. https://washindex.com/car-wash-cities/toms-river-nj.
"Toms River, NJ car wash market analysis." WashIndex, May. 20, 2026, https://washindex.com/car-wash-cities/toms-river-nj.
@misc{washindex_car_wash_cities_toms_river_nj_2026,
title = {{Toms River, NJ car wash market analysis}},
author = {{WashIndex}},
year = {2026},
month = {May},
url = {https://washindex.com/car-wash-cities/toms-river-nj},
urldate = {2026-05-20},
} About this analysis
Car wash inventory for Toms River, NJ is sourced from the WashIndex national car-wash place index, filtered to places whose Google-Maps-reported city matches Toms River, and further restricted to places whose format the WashIndex LLM classifier identified as a car wash (excluding dealerships, gas stations, and other auto-related businesses that don't primarily operate a car wash). Inclusion in the parent New York MSA dataset is established by point-in-polygon against the official US Census county boundaries (TIGER/Line, 2024).
Operating-quality signals are derived from 2,295 customer reviews processed through WashIndex's 55-field LLM extraction pipeline. Format classification comes from a separate per-location website-reading classifier. ZIP-level income data is from the IRS Statistics of Income (tax year 2022) — mean Adjusted Gross Income per tax return, which is directionally aligned with ACS median household income but available without authentication.
See our full methodology for the extraction pipeline, validation samples, and aggregation logic. Term definitions in the glossary.
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