Rojo Car Wash
Rojo Car Wash is a 6-location express tunnel chain operating across 1 US state. The chain's weighted rating fell 0.44 stars (3.81★ → 3.37★) starting 2026-01.
Data updated · May 24, 2026
Key findings
- 6 express tunnel locations across 1 US state (largest footprint in Massachusetts).
- Weighted rating drifted from 3.81★ to 3.37★ starting 2026-01 — a sustained chain-wide decline.
- Built from 439 AI-extracted Google reviews scored across 55 dimensions.
6 locations across 1 states · dot size scales with review volume
Rojo Car Wash stands out among 459 tracked chains for a recent rating drop. Rating fell from 3.81★ to 3.37★ starting 2026-01, with broken equipment the leading complaint theme during the window. Read the monthly velocity chart alongside the rating chart — the two together usually reveal whether the drift is a quality story or a customer-mix story.
Even with the recent drift, Staff scores +0.46 — the chain's bright spot. Equipment reliability runs sharply negative (-0.81) and is the most-likely contributor to the drift. 1,712 customer reviews underpin the chain-wide read, 439 of them AI-extracted across 55 dimensions.
Pricing varies across Rojo Car Wash's footprint. Across the 6 of 6 Rojo Car Wash locations with published pricing: median single car wash $14 (range $14–$14), median unlimited membership $29.99 per month (range $29.99 to $29.99 per month) — remarkably consistent across markets on the membership side. Cheapest tier tracked at any Rojo Car Wash: $29.99 per month at Rojo Car Wash (Gold Wash - Express Exterior).
How much does a Rojo Car Wash car wash cost?
Published menu pricing across Rojo Car Wash's footprint, captured from operator websites and the WashIndex AI calling agent. Pricing varies by location. 6 of 6 tracked locations have usable published pricing (100% coverage).
| Unlimited membership tiers at Rojo Car Wash | |||
|---|---|---|---|
| 1 | Gold Wash - Express Exterior | 4 locations | $29.99 per mo |
| 2 | Gold Wash - Touch-Less | 4 locations | $29.99 per mo |
| 3 | Gold Wash | 2 locations | $29.99 per mo |
| Single wash menu at Rojo Car Wash | |||
|---|---|---|---|
| 1 | Silver Wash - Express Exterior | 4 locations | $14 |
| 2 | Silver Wash - Touch-Less | 4 locations | $14 |
| 3 | Silver Wash | 2 locations | $14 |
| 4 | Gold Wash - Express Exterior | 4 locations | $18 |
| 5 | Gold Wash - Touch-Less | 4 locations | $18 |
| 6 | Gold Wash | 2 locations | $18 |
Pricing scraped from operator websites where published; the WashIndex AI calling agent rings up locations that don’t publish menus online to capture pricing directly.
About Rojo Car Wash
How many locations does Rojo Car Wash have?
+
What is the average customer rating at Rojo Car Wash?
+
What is Rojo Car Wash's damage rate?
+
What format of car wash is Rojo Car Wash?
+
What do customers like most about Rojo Car Wash?
+
What are common complaints about Rojo Car Wash?
+
Where does Rojo Car Wash have the most locations?
+
How easy is it to cancel a Rojo Car Wash membership?
+
How much does a Rojo Car Wash car wash cost?
+
How much does a Rojo Car Wash unlimited membership cost?
+
Where can I find the cheapest Rojo Car Wash membership?
+
How have Rojo Car Wash ratings and review volume trended over time?
28 months of monthly review velocity and rating data underpin the drift detection. Peak review volume: 64 reviews in 2025-08. The rating line below makes the inflection point easy to spot — the volume bars show whether customer flow tracked with the quality shift.
Monthly review volume
28 monthsAverage star rating by month
scale 1–5What customers love about Rojo Car Wash
- Staff
- +0.46
- Wash Quality
- +0.12
Where customers complain about Rojo Car Wash
- Equipment Working
- -0.81
- Membership Value
- -0.45
- Per-Wash Price
- -0.36
Aspect score = (pos − neg) / (pos + neg + mixed), range −1 to +1. See per-pillar leaderboards →
Operational health signals
How much competition does Rojo Car Wash face at each site?
2.3 competing car washes within 1 mile of the average Rojo Car Wash site; 13.7 within 3 miles. Competitive density compounds the impact of any quality drift — there are alternatives within driving distance.
Per-site competitor counts use haversine distance against the WashIndex location index; sister sites in the same chain are excluded.
What amenities do customers mention at Rojo Car Wash?
Amenities most frequently mentioned in Rojo Car Wash reviews — useful context for the drift, since amenity-related complaints often surface when broader quality slips.
Which states does Rojo Car Wash operate in?
Footprint: 6 locations across 1 state. concentrated in Massachusetts (6). Per-state rating column below is where to look for geographic attribution of the drift.
| State | Locations | Total Reviews | Avg Rating |
|---|---|---|---|
| Massachusetts | 6 | 1,712 | 4.00 |
What are the top Rojo Car Wash locations by review volume?
The per-location table is the most useful section for diagnosing chain-wide drift. Each row carries the site's own rating trajectory; the chain-wide drift may concentrate in just a handful of sites.
Norwood, MA 69 Providence Hwy 3.7 595 reviews 3 / 18 / 19
Trade-Area Competitors
- Touchless Laser Wash 0.02 mi · 3.5★
- Mercedes-Benz of Westwood Service Center 0.23 mi · 3.0★
- Westwood Auto Detailing 0.62 mi
Operational Signals
- Facility Cleanliness -1.00
- Equipment Working -0.96
- Membership Value -0.83
- Per-Wash Price -0.73
Monthly Review Velocity
Walpole, MA 2180 Providence Hwy 4.3 537 reviews 2 / 11 / 12
Trade-Area Competitors
- Affluent Auto Studios 0.45 mi · 5.0★
- New England Shine 0.77 mi · 5.0★
Operational Signals
- Facility Cleanliness +1.00
- Equipment Working -0.75
- Staff +0.69
- Membership Value -0.36
Monthly Review Velocity
Norwood, MA 199 Dean St 4.0 233 reviews 5 / 13 / 22
Trade-Area Competitors
- Everett's Buff N Stuff 0.54 mi · 4.7★
- TNT Auto Detailing and Paintless Dent Removal 0.75 mi · 4.9★
- Jimbrow Auto Detailing 0.77 mi · 5.0★
- Supreme Auto Plug 0.83 mi · 4.6★
- Lvmobiledetail_ 0.92 mi · 5.0★
Operational Signals
- Facility Cleanliness -1.00
- Equipment Working -0.80
- Wait Time +0.60
- Staff +0.48
Monthly Review Velocity
Attleboro, MA 100 Washington St 3.9 227 reviews 1 / 18 / 37
Trade-Area Competitors
- SOS Carpet Cleaning 0.98 mi
Operational Signals
- Wait Time +0.71
- Equipment Working -0.67
- Per-Wash Price -0.60
- Membership Value -0.60
Monthly Review Velocity
Wareham, MA 2414 Cranberry Hwy 4.3 110 reviews 0 / 4 / 7
Trade-Area Competitors
Operational Signals
- Facility Cleanliness +1.00
- Staff +0.68
- Wash Quality +0.56
- Equipment Working -0.53
Monthly Review Velocity
Norwood, MA 69 Boston Providence Hwy 3.9 10 reviews 3 / 18 / 19
Trade-Area Competitors
- Touchless Laser Wash 0.01 mi · 3.5★
- Mercedes-Benz of Westwood Service Center 0.21 mi · 3.0★
- Westwood Auto Detailing 0.63 mi
Operational Signals
- Wait Time +1.00
- Staff -1.00
- Facility Cleanliness +1.00
Monthly Review Velocity
Data as of 2026-05-24. Pick a format and click Copy.
WashIndex. (2026, May 24). Rojo Car Wash — WashIndex operator profile. https://washindex.com/car-wash-chains/rojo-car-wash
WashIndex. "Rojo Car Wash — WashIndex operator profile." WashIndex. Last modified May 24, 2026. https://washindex.com/car-wash-chains/rojo-car-wash.
"Rojo Car Wash — WashIndex operator profile." WashIndex, May. 24, 2026, https://washindex.com/car-wash-chains/rojo-car-wash.
@misc{washindex_car_wash_chains_rojo_car_wash_2026,
title = {{Rojo Car Wash — WashIndex operator profile}},
author = {{WashIndex}},
year = {2026},
month = {May},
url = {https://washindex.com/car-wash-chains/rojo-car-wash},
urldate = {2026-05-24},
} About this profile
Every operating-quality signal on this page is derived from 439 customer reviews of Rojo Car Wash locations, processed through WashIndex’s 55-field LLM extraction pipeline. Competitor counts within 1 / 3 / 5 mi rings are computed by haversine distance against the WashIndex location index across the chain’s states and immediately adjacent ones (sister sites in the same chain are excluded). Monthly review and rating trends are pulled from the raw Google Maps review feed. 0 spam-flagged reviews were excluded from the aggregates.
See our full methodology for the extraction pipeline, validation samples, and aggregation logic. Term definitions in the glossary.
Machine-readable: JSON ↓ · API root
Free tools: ROI calculator · site opportunity · investment guide