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Chain Profile

Personal Touch Car Wash

Personal Touch Car Wash operates 4 express tunnel locations across 1 US state, anchored in Oregon (4 sites). The chain's weighted rating fell 0.50 stars (4.00★ → 3.50★) starting 2024-09.

Data updated · May 24, 2026

Key findings

  • 4 express tunnel locations across 1 US state (largest footprint in Oregon).
  • Weighted rating drifted from 4.00★ to 3.50★ starting 2024-09 — a sustained chain-wide decline.
  • Built from 94 AI-extracted Google reviews scored across 55 dimensions.

4 locations across 1 states · dot size scales with review volume

Executive Summary auto-generated from review signals

Personal Touch Car Wash stands out among 459 tracked chains for a recent rating drop. Rating fell from 4.00★ to 3.50★ starting 2024-09. Read the monthly velocity chart alongside the rating chart — the two together usually reveal whether the drift is a quality story or a customer-mix story.

Wash quality (+0.27) is the chain's strongest aspect signal — even during the drift window. The full review corpus (840) and the AI-scored subset (94) together drive the per-aspect signal.

Pricing varies across Personal Touch Car Wash's footprint. Across the 2 of 4 Personal Touch Car Wash locations with published pricing: median unlimited membership $19.99 per month (range $19.99 to $19.99 per month) — remarkably consistent across markets. Cheapest tier tracked at any Personal Touch Car Wash: $19.99 per month at Personal Touch Car Wash of Lebanon (Basic Wash).

$$ Pricing

How much does a Personal Touch Car Wash car wash cost?

Published menu pricing across Personal Touch Car Wash's footprint, captured from operator websites and the WashIndex AI calling agent. Pricing varies by location. 2 of 4 tracked locations have usable published pricing (50% coverage).

Unlimited Membership
$19.99 per month
median · range $19.99–$19.99 per month · 2 programs tracked
Cheapest unlimited memberships in Personal Touch Car Wash
1 Personal Touch Car Wash of Lebanon Basic Wash $19.99 per mo
2 Personal Touch Car Wash of Stayton Starting at $19.99 per mo

Pricing scraped from operator websites where published; the WashIndex AI calling agent rings up locations that don’t publish menus online to capture pricing directly.

Frequently Asked Questions

About Personal Touch Car Wash

How many locations does Personal Touch Car Wash have?

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Personal Touch Car Wash operates 4 car wash locations in Oregon only.

What is the average customer rating at Personal Touch Car Wash?

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Personal Touch Car Wash's review-weighted average rating is 4.10★ across 840 Google reviews from 4 locations.

What format of car wash is Personal Touch Car Wash?

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Personal Touch Car Wash is predominantly an Express Tunnel chain, with secondary presence in Hand Wash.

Where does Personal Touch Car Wash have the most locations?

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Personal Touch Car Wash's largest state by location count is Oregon with 4 sites (averaging 4.10★ across 840 reviews).

How easy is it to cancel a Personal Touch Car Wash membership?

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42.9% of Personal Touch Car Wash reviewers who discuss the membership program mention cancellation friction — for context, the dataset-wide rate is roughly 10–15% across major car wash chains.

How much does a Personal Touch Car Wash unlimited membership cost?

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Personal Touch Car Wash's unlimited membership tiers range from $19.99 per month to $19.99 per month, with a median of $19.99 per month across 2 location-tier combinations tracked - remarkably consistent across markets. The cheapest tier tracked at any Personal Touch Car Wash location is $19.99 per month (Basic Wash); the most expensive tracked is $19.99 per month (Basic Wash).
Locations
4
States Served
1
Total Reviews
1K
Avg Rating
4.10
Damage Rate
6.4%
Cancel Friction
42.9%
of mem-mentioning reviews
01 Trends Over Time

How have Personal Touch Car Wash ratings and review volume trended over time?

Monthly review velocity and rating trends are where the drift becomes visible. The series below spans 2024-02 → 2026-04 across 27 months. Peak monthly volume hit 13 in 2024-06. The rating chart shows the timing of the drop most clearly.

Monthly review volume

27 months
13107302024-022024-052024-082024-112025-022025-052025-082025-112026-022026-04

Average star rating by month

scale 1–5
1.02.03.04.05.02024-022024-052024-082024-112025-022025-052025-082025-112026-022026-04

What customers love about Personal Touch Car Wash

Staff
+0.53
Wash Quality
+0.27

Where customers complain about Personal Touch Car Wash

No strongly-negative aspect signals.

Aspect score = (pos − neg) / (pos + neg + mixed), range −1 to +1. See per-pillar leaderboards →

Operational health signals

Damage Claim Rate
6.4%
Reviewer-reported vehicle damage
Membership Mention Rate
7.4%
Share of reviews discussing the program
Cancellation Friction
42.9%
Of mem-mentioning reviews
Upsell Pressure
1.1%
Reviewer complaints about pushy sales
02 Competitive Landscape

How much competition does Personal Touch Car Wash face at each site?

3.8 competing car washes within 1 mile of the average Personal Touch Car Wash site; 7.8 within 3 miles. Competitive density compounds the impact of any quality drift — there are alternatives within driving distance.

Per-site competitor counts use haversine distance against the WashIndex location index; sister sites in the same chain are excluded.

Within 1 mile
3.8
avg · median 4
Within 1 – 3 miles
7.8
avg · median 7
Within 3 – 5 miles
6.3
avg · median 5
03 Amenities Mentioned

What amenities do customers mention at Personal Touch Car Wash?

Amenity mentions across 94 reviews. The amenities cited most often in the drift window often differ from the chain's all-time pattern.

Free Vacuums
9.6% of reviews
Paid Vacuums
2.1% of reviews
Dog Wash
1.1% of reviews
04 Geographic Footprint

Which states does Personal Touch Car Wash operate in?

Footprint: 4 locations across 1 state. concentrated in Oregon (4). Per-state rating column below is where to look for geographic attribution of the drift.

State Locations Total Reviews Avg Rating
Oregon 4 840 4.10
05 Per-Location Drill-Down

What are the top Personal Touch Car Wash locations by review volume?

The per-location table is the most useful section for diagnosing chain-wide drift. Each row carries the site's own rating trajectory; the chain-wide drift may concentrate in just a handful of sites.

Lebanon, OR 1720 S Main St
4.2 400 reviews Comp 5 / 3 / 4

Trade-Area Competitors

Within 1 mi 5 (4.5★)
1 – 3 mi 3 (4.9★)
3 – 5 mi 4 (5.0★)
Nearest competitors (≤ 1 mi)
  • Star Car Wash 0.00 mi · 3.6★
  • DV Mobile Detailing 0.38 mi
  • Bogies detailing llc 0.39 mi · 5.0★
  • Conti Speed Sound and Kustom 0.47 mi · 5.0★
  • Topline Auto Sales & Detail 0.50 mi · 4.3★

Operational Signals

Damage rate
Cancel friction
Mem mention rate
Scored reviews 43
Most-distinctive aspects
  • Facility Cleanliness -1.00
  • Staff +0.60
  • Per-Wash Price -0.43
  • Wait Time +0.33

Monthly Review Velocity

2024-03 2026-04
Woodburn, OR 432 N Pacific Hwy
3.6 199 reviews Comp 7 / 6 / 11

Trade-Area Competitors

Within 1 mi 7 (4.9★)
1 – 3 mi 6 (5.0★)
3 – 5 mi 11 (4.8★)
Nearest competitors (≤ 1 mi)
  • New Town Automotive & Detail 0.02 mi · 5.0★
  • Curts Shop 0.06 mi · 5.0★
  • ODJ Auto Details 0.14 mi · 5.0★
  • PNW Auto Detailing 0.35 mi · 5.0★
  • A1 Detailing L.L.C 0.74 mi · 5.0★

Operational Signals

Damage rate
Cancel friction
Mem mention rate
Scored reviews 21
Most-distinctive aspects
  • Per-Wash Price -1.00
  • Facility Cleanliness +1.00
  • Membership Value -1.00
  • Wash Quality +0.38

Monthly Review Velocity

2024-04 2026-04
Stayton, OR 1283 N First Ave St
4.4 161 reviews Comp 2 / 7 / 5

Trade-Area Competitors

Within 1 mi 2 (4.8★)
1 – 3 mi 7 (4.0★)
3 – 5 mi 5 (4.8★)
Nearest competitors (≤ 1 mi)
  • S.C.A. Detailing Stayton 0.32 mi · 5.0★
  • Master's Touch Auto 0.44 mi · 4.5★

Operational Signals

Damage rate
Cancel friction
Mem mention rate
Scored reviews 14
Most-distinctive aspects
  • Wait Time +1.00
  • Staff +0.43
  • Per-Wash Price -0.33

Monthly Review Velocity

2024-02 2026-04
Corvallis, OR 5090 Philomath Blvd
4.2 80 reviews Comp 1 / 15 / 5

Trade-Area Competitors

Within 1 mi 1 (5.0★)
1 – 3 mi 15 (4.7★)
3 – 5 mi 5 (4.4★)
Nearest competitors (≤ 1 mi)
  • Auto Aura Detailing 0.08 mi · 5.0★

Operational Signals

Damage rate
Cancel friction
Mem mention rate
Scored reviews 16
Most-distinctive aspects
  • Wait Time -1.00
  • Equipment Working -1.00
  • Membership Value +1.00
  • Staff +0.77

Monthly Review Velocity

2024-02 2026-04
Cite this page

Data as of 2026-05-24. Pick a format and click Copy.

APA
WashIndex. (2026, May 24). Personal Touch Car Wash — WashIndex operator profile. https://washindex.com/car-wash-chains/personal-touch-car-wash
Chicago
WashIndex. "Personal Touch Car Wash — WashIndex operator profile." WashIndex. Last modified May 24, 2026. https://washindex.com/car-wash-chains/personal-touch-car-wash.
MLA
"Personal Touch Car Wash — WashIndex operator profile." WashIndex, May. 24, 2026, https://washindex.com/car-wash-chains/personal-touch-car-wash.
BibTeX
@misc{washindex_car_wash_chains_personal_touch_car_wash_2026,
  title  = {{Personal Touch Car Wash — WashIndex operator profile}},
  author = {{WashIndex}},
  year   = {2026},
  month  = {May},
  url    = {https://washindex.com/car-wash-chains/personal-touch-car-wash},
  urldate = {2026-05-24},
}

About this profile

Every operating-quality signal on this page is derived from 94 customer reviews of Personal Touch Car Wash locations, processed through WashIndex’s 55-field LLM extraction pipeline. Competitor counts within 1 / 3 / 5 mi rings are computed by haversine distance against the WashIndex location index across the chain’s states and immediately adjacent ones (sister sites in the same chain are excluded). Monthly review and rating trends are pulled from the raw Google Maps review feed. 0 spam-flagged reviews were excluded from the aggregates.

See our full methodology for the extraction pipeline, validation samples, and aggregation logic. Term definitions in the glossary.

Machine-readable: JSON ↓ · API root

Free tools: ROI calculator · site opportunity · investment guide

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Drill into the data directly.

Open Personal Touch Car Wash on the platform to compare each location against its true competitive set — drive-time isochrones, demographic overlays, and the same review-derived signals that power this profile.