Morristown Car Wash Market Analysis
Morristown, TN
Data updated · June 9, 2026
Morristown: 65 car wash locations, structurally tilted toward express tunnel. Format dominance breakdown, per-format quality, operator rank, customer-experience signals.
Snapshot
- Locations
- 65
- 85% independent
- Chains
- 6
- lead: Ultimate Shine Car Wash (3 sites)
- Avg rating
- 4.29★
- -0.12 vs national MSA median
- Damage rate
- 3.4%
- 2.2× national MSA norm
- Cancel friction
- 32.6%
- Top format
- express tunnel
- 62% of classified inventory
Market Quality snapshot
- Population
- 120,765
- ACS 2023 5-year
- Households
- 47,109
- ACS 2023 5-year
- Residents per wash
- 1,858
- near the national MSA median
- Express tunnels per 10K households
- 1.7
- above ~1.5 — heavily built · classified sites
Key findings
- 65 car wash locations operated by 6 chains and 55 independents across 2 counties.
- Express tunnel dominates: 61.5% of formally-classified locations.
- Built from 3,371 Google reviews, 918 of them AI-extracted across 55 dimensions.
65 car wash locations across 2 counties · dots colored by format · sized by review volume
Morristown's car wash supply is structurally tilted toward express tunnel. 65 locations sit in the market; 61.5% of the classified subset are express tunnel, averaging 4.36★. Operating-quality signals below are best read as a study of express tunnel's execution.
Weighted rating across the market is 4.29★; damage runs 3.4%. The dominant express tunnel averages 4.36★ on its own. Aspect-level: Staff strong (0.71), equipment reliability weak (-0.58). The operator rank below shows which chains have committed most heavily to the dominant format.
See the top car wash chains in Morristown
Ranked by location count in the metro
The car wash industry in the Morristown metro, officially
Fast-growingthe Morristown metro is one of the faster-growing car-wash job markets: employer establishments grew 500% from 2022 to 2024 — ahead of the ~7% national pace — to 18, now employing about 0 people at a $0 average wage.
Source: U.S. Bureau of Labor Statistics, QCEW (private, NAICS 811192). Counts car-wash employer establishments, a narrower universe than all physical wash locations — see methodology.
About the Morristown car wash market
How many car washes are in the Morristown metro?
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What is the best-rated car wash in the Morristown metro?
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Which car wash chain has the most locations in Morristown?
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What is the average customer rating in the Morristown car wash market?
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What is the typical household income near car washes in Morristown?
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What kinds of car washes does Morristown have?
Where most markets have a 2–3 format split, Morristown runs as a single-format city for car washing. 61.5% of classified locations are express tunnel — the other formats appear, but at long-tail volume.
Highest-rated format: Express Tunnel at 4.36★ across 8 locations. Lowest-rated: Full Service at 4.00★ (1 locations).
52 (80.0%) of 65 locations are unclassified — small independents whose websites don't surface enough signal for format assignment. Format-level statistics describe the classified subset only.
| Format | Locations | % of MSA | Reviews | Avg Rating | Damage Rate | Cancel Friction |
|---|---|---|---|---|---|---|
| Unclassified | 52 | 80.0% | 757 | 4.25 | 1.38% | 55.6% |
| Express Tunnel | 8 | 12.3% | 1,976 | 4.36 | 4.80% | 30.1% |
| Detail Shop | 3 | 4.6% | 284 | 4.29 | 0.00% | — |
| Full Service | 1 | 1.5% | 338 | 4.00 | 3.85% | — |
| In-Bay Automatic | 1 | 1.5% | 16 | 4.30 | 0.00% | — |
What is the household income near Morristown car washes?
Income context is most useful in Morristown for understanding where express tunnel clusters: typically in suburban middle-income ZIPs where its unit economics work. The scatter below makes the pattern visible.
Pearson r between ZIP income and Google rating across 25 qualifying locations: 0.31 — mild positive. Higher-income ZIPs host slightly better-rated washes, but operator execution still dominates. Scatter mean: $65K AGI/return, 4.27★.
Car wash count and quality by income tier
Blue bars: location count per tier. Orange tick marks: average Google rating (same y-axis).
| Income tier (mean AGI/return) | ZIPs | Locations | Reviews | Avg Rating | Top Format |
|---|---|---|---|---|---|
| Under $50K | 0 | 0 | 0 | 0.00 | — |
| $50K – $75K | 5 | 36 | 3,088 | 4.30 | Express Tunnel (8) |
| $75K – $100K | 1 | 5 | 203 | 3.93 | Detail Shop (1) |
| $100K – $150K | 0 | 0 | 0 | 0.00 | — |
| $150K+ | 0 | 0 | 0 | 0.00 | — |
0 car washes at the top income tier (0.00★) vs. 0 at the bottom (0.00★). Express tunnels concentrate in middle-income ZIPs — that's the part of the curve where the unit economics actually work.
Who operates the most Morristown car washes?
6 chains compete in Morristown, with the top names typically being heavy express tunnel operators. The damage and cancel-friction columns below tell you which chains do this format well and which do it poorly.
| # | Chain | Locations | Reviews | Avg Rating | Damage | Cancel | Upsell |
|---|---|---|---|---|---|---|---|
| 1 | Ultimate Shine Car Wash | 3 | 1,312 | 4.32 | 8.85% | — | 0.00% |
| 2 | Wash N Roll Car Wash | 2 | 89 | 3.42 | — | — | — |
| 3 | Tidal Wave Auto Spa | Car Wash | 2 | 460 | 4.53 | 3.52% | 31.0% | 2.34% |
| 4 | Synergy Auto Wash | 1 | 338 | 4.00 | — | — | — |
| 5 | Blue Auto Wash | 1 | 115 | 4.80 | — | — | — |
| 6 | bp | 1 | 16 | 4.30 | — | — | — |
Which counties have the most car washes in Morristown?
The county table below distributes Morristown's 65 car washes across its 2 counties. Cross-county rating variance is generally narrow in format-dominated markets — the format itself sets expectations.
Cross-county rating dispersion: 0.17★ between the highest- and lowest-rated counties with meaningful sample size.
| County | Locations | % of MSA | Reviews | Avg Rating |
|---|---|---|---|---|
| Hamblen County | 39 | 60.0% | 2,536 | 4.25 |
| Jefferson County | 26 | 40.0% | 835 | 4.42 |
What do customers love and complain about in Morristown?
Staff stands out positively (0.71); equipment reliability stands out as the friction point (-0.58).
Where are all the car washes in the Morristown metro?
The location table below is shaped heavily by Morristown's format dominance — most high-volume sites operate as express tunnel.
| Location | City | Format | Chain | Rating | Reviews | ZIP AGI |
|---|---|---|---|---|---|---|
| Ultimate Shine Car Wash 454 Crockett Trce Dr | Morristown, TN | Express Tunnel | Ultimate Shine Car Wash | 4.2 | 601 | $51K |
| Ultimate Shine Car Wash 3452 W Andrew Johnson Hwy | Morristown, TN | Express Tunnel | Ultimate Shine Car Wash | 4.4 | 535 | $74K |
| Synergy Auto Wash 1333 W Andrew Johnson Hwy #3728 | Morristown, TN | Full Service | Synergy Auto Wash | 4.0 | 338 | $74K |
| Tidal Wave Auto Spa | Car Wash 635 E Broadway Blvd | Jefferson City, TN | Express Tunnel | Tidal Wave Auto Spa | Car Wash | 4.6 | 290 | $63K |
| Mountain Mist Carwash 129 W Highway 25 70 | Dandridge, TN | Detail Shop | — | 3.9 | 184 | $83K |
| Ultimate Shine Car Wash 231 Doctor M.L.K. Jr Pkwy | Morristown, TN | Express Tunnel | Ultimate Shine Car Wash | 4.5 | 176 | $51K |
| Tidal Wave Auto Spa | Car Wash 153 W Pin Ln | Morristown, TN | Express Tunnel | Tidal Wave Auto Spa | Car Wash | 4.4 | 170 | $74K |
| South Cumberland Carwash 1850 S Cumberland St | Morristown, TN | — | — | 3.9 | 145 | $51K |
| B-Rads Tint Shack & Auto Detailing 921 TN-92 A | Jefferson City, TN | — | — | 4.6 | 134 | $63K |
| Blue Auto Wash 531 E Broadway Blvd | Jefferson City, TN | Express Tunnel | Blue Auto Wash | 4.8 | 115 | $63K |
| Cherokee Car Wash 1348 Cherokee Dr | Morristown, TN | — | — | 4.3 | 84 | $74K |
| Detailed Performance 6019 Ontario Cir | Morristown, TN | Detail Shop | — | 5.0 | 82 | $74K |
| Morningside Car Wash 411 N Haun Dr | Morristown, TN | — | — | 3.6 | 66 | $74K |
| Russellville Car Wash 130 Harvey Dr | Russellville, TN | — | — | 3.9 | 54 | $64K |
| Wash N' Roll Car Wash - Morristown, TN (Erica Greene Cir.) 4386 Erica Greene Cir | Morristown, TN | Express Tunnel | Wash N Roll Car Wash | 3.6 | 49 | $51K |
| Wash N' Roll Car Wash - Morristown, TN (West Morris Blvd) 103 W Morris Blvd | Morristown, TN | Express Tunnel | Wash N Roll Car Wash | 3.2 | 40 | $51K |
| Frostbite Autoworks 141 Panda Dr STE B | Morristown, TN | — | — | 5.0 | 31 | $74K |
| Legacy Custom Detailing 863 E Hwy 11 E | Jefferson City, TN | — | — | 5.0 | 25 | $63K |
| VolMagic Express Carwash 531 E Broadway Blvd | Jefferson City, TN | — | — | 2.5 | 24 | $63K |
| Three Minute Express Car Wash 455 S Davy Crockett Pkwy | Morristown, TN | — | — | 4.2 | 22 | $51K |
| ATE Pristine Detailing LLC | , TN | — | — | 5.0 | 20 | — |
| Till's Car Care Mobile Detailing 3211 E Andrew Johnson Hwy | Morristown, TN | Detail Shop | — | 5.0 | 18 | $74K |
| H2E Detailing 1226 Appalachian Trce | Morristown, TN | — | — | 5.0 | 18 | $74K |
| Rogers Mobile Detail | , TN | — | — | 5.0 | 17 | — |
| bp 1241 S Cumberland St | Morristown, TN | In-Bay Automatic | bp | 4.3 | 16 | $51K |
Compare Morristown to other TN car wash markets
Each link drills into a full per-metro analysis — operator concentration, format mix, and customer-experience signals against the same methodology.
Data as of 2026-06-09. Pick a format and click Copy.
WashIndex. (2026, June 9). Morristown car wash market analysis. https://washindex.com/car-wash-markets/morristown
WashIndex. "Morristown car wash market analysis." WashIndex. Last modified June 9, 2026. https://washindex.com/car-wash-markets/morristown.
"Morristown car wash market analysis." WashIndex, Jun. 9, 2026, https://washindex.com/car-wash-markets/morristown.
@misc{washindex_car_wash_markets_morristown_2026,
title = {{Morristown car wash market analysis}},
author = {{WashIndex}},
year = {2026},
month = {Jun},
url = {https://washindex.com/car-wash-markets/morristown},
urldate = {2026-06-09},
} About this analysis
Car wash inventory for the Morristown, TN CBSA is determined by point-in-polygon test against the official US Census county boundaries (TIGER/Line, 2024) for the 2 counties that make up the MSA. Each location was verified to fall inside one of those county polygons; lat/lng comes from Google Maps metadata.
Operating-quality signals are derived from 918 customer reviews processed through WashIndex's 55-field LLM extraction pipeline. Format classification comes from a separate per-location website-reading classifier. ZIP-level income data is from the IRS Statistics of Income (tax year 2022) — mean Adjusted Gross Income per tax return, which is directionally aligned with ACS median household income but available without authentication.
See our full methodology for the extraction pipeline, validation samples, and aggregation logic. Term definitions in the glossary.
Machine-readable: JSON ↓ · API root
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