Lawrence, MA Car Wash Market Analysis
Part of the Boston-Cambridge-Newton, MA-NH MSA.
Data updated · May 20, 2026
726 Google reviews across 9 Lawrence car washes — a detail shop-dominant market. Format dominance breakdown, per-format quality, operator rank, customer-experience signals.
Snapshot
- Locations
- 9
- Chains
- 1
- lead: Haffner's Gas Station and Car Wash (3)
- Avg rating
- 4.53★
- +0.12 vs MSA median
- Damage rate
- 0.5%
- 2.9× below MSA norm
- Top format
- detail shop
- 67% of classified
- Median single wash
- $10
- range $10–$50
- Median unlimited
- $18.99/mo
- cheapest $18.99/mo at Haffner's Gentle Touch Car Wash
Market Quality snapshot
- Population
- 88,297
- ACS 2023 5-year
- Households
- 31,009
- ACS 2023 5-year
- Residents per wash
- 9,811
- 5.1× the national MSA median — lighter supply
- Express tunnels per 10K households
- 1.0
- in the 0.5–1.0 filling band · classified sites
Key findings
- 9 car wash locations operated by 1 chain and 6 independents.
- Detail shop dominates: 66.7% of formally-classified locations.
- Built from 726 Google reviews, 188 of them AI-extracted across 55 dimensions.
9 car wash locations in Lawrence, MA · dots colored by format · sized by review volume
Lawrence's car wash supply is structurally tilted toward detail shop. 66.7% of formally-classified locations operate as detail shop; the other formats appear at long-tail volume. That makes the metro a useful read on how detail shop performs at scale.
Weighted rating across the market is 4.53★; damage runs 0.5%. The dominant detail shop averages 5.00★ on its own. Wash quality stands out positively (0.94/+1). 726 Google reviews back the analysis, 188 LLM-extracted across 55 dimensions.
Published pricing across the 5 of 9 Lawrence locations with menus available: median single car wash $10 (range $10–$50), median unlimited membership $18.99/month (range $18.99–$100/mo). The cheapest unlimited membership in the city is $18.99/mo at Haffner's Gentle Touch Car Wash (The Dirty Bird (Basic Wash)).
See the best-rated car washes in Lawrence, MA
Ranked by Google review rating
What does a car wash cost in Lawrence, MA?
Published menu pricing for car washes in Lawrence, captured from operator websites and the WashIndex AI calling agent. 5 of 9 tracked locations in the city have usable published pricing (56% coverage).
| Cheapest unlimited memberships in Lawrence | ||
|---|---|---|
| 1 | Haffner's Gentle Touch Car Wash The Dirty Bird (Basic Wash) | $18.99/mo |
| 2 | Haffner's Car Wash The Dirty Bird (Basic Wash) | $18.99/mo |
| 3 | Haffner's Gas Station and Car Wash The Dirty Bird (Basic Wash) | $18.99/mo |
| 4 | GlobalProDetailingLLC Standard | $100/mo |
| Cheapest single car washes in Lawrence | ||
|---|---|---|
| 1 | Haffner's Gentle Touch Car Wash The Dirty Bird (Basic Wash) | $10 |
| 2 | Haffner's Car Wash The Dirty Bird (Basic Wash) | $10 |
| 3 | Haffner's Gas Station and Car Wash The Dirty Bird (Basic Wash) | $10 |
| 4 | MacValley Enterprise LLC Exterior/Interior Headlight Restore Package | $50 |
Pricing scraped from operator websites where published; the WashIndex AI calling agent rings up locations that don’t publish menus online to capture pricing directly.
About Lawrence, MA
How many car washes are in Lawrence, MA?
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What is the best-rated car wash in Lawrence, MA?
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Which car wash chains operate in Lawrence, MA?
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What is the median household income near Lawrence car washes?
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What is the average car wash rating in Lawrence, MA?
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How much does a car wash cost in Lawrence, MA?
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How much does an unlimited car wash membership cost in Lawrence, MA?
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What is the cheapest car wash in Lawrence, MA?
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What kinds of car washes does Lawrence have?
Detail shop dominates Lawrence — 66.7% of formally-classified locations. The table below shows how the long tail breaks down: typically a thin layer of full-service, detail-shop, or self-serve operators serving a different occasion than the dominant format.
Highest-rated format in this market: Detail Shop at 5.00★ (6 locations). Lowest: Express Tunnel at 4.16★ (3 locations).
| Format | Locations | % of MSA | Reviews | Avg Rating | Damage Rate | Cancel Friction |
|---|---|---|---|---|---|---|
| Detail Shop | 6 | 66.7% | 320 | 5.00 | 0.00% | — |
| Express Tunnel | 3 | 33.3% | 406 | 4.16 | 4.35% | 20.0% |
What is the typical household income near Lawrence car washes?
Income context is most useful in Lawrence for understanding where detail shop clusters: typically in suburban middle-income ZIPs where its unit economics work. The scatter below makes the pattern visible.
Pearson r between ZIP income and rating across 9 qualifying locations: -0.18 — mild negative. Higher-income ZIPs host slightly lower-rated washes on average, which is unusual. Scatter mean: $43K AGI/return, 4.72★.
Car wash count and quality by income tier
Blue bars: location count per tier. Orange tick marks: average Google rating (same y-axis).
| Income tier (mean AGI/return) | ZIPs | Locations | Reviews | Avg Rating | Top Format |
|---|---|---|---|---|---|
| Under $50K | 2 | 9 | 726 | 4.53 | Detail Shop (6) |
| $50K – $75K | 0 | 0 | 0 | 0.00 | — |
| $75K – $100K | 0 | 0 | 0 | 0.00 | — |
| $100K – $150K | 0 | 0 | 0 | 0.00 | — |
| $150K+ | 0 | 0 | 0 | 0.00 | — |
0 car washes at the top income tier (0.00★) vs. 9 at the bottom (4.53★). Detail shops concentrate in middle-income ZIPs — that's the part of the curve where the unit economics actually work.
Who operates the most Lawrence car washes?
Because Lawrence skews so heavily to one format, the chain rank reads like a ranking of how well each chain executes that format. Locations, reviews, ratings, and operational signals follow.
| # | Chain | Locations | Reviews | Avg Rating | Damage | Cancel | Upsell |
|---|---|---|---|---|---|---|---|
| 1 | Haffner's Gas Station and Car Wash | 3 | 406 | 4.16 | — | — | — |
What do customers love and complain about at Lawrence car washes?
Wash quality stands out positively (0.94); membership value stands out as the friction point (-1.00).
Where are the 9 car washes in Lawrence, MA?
The location table below is shaped heavily by Lawrence's format dominance — most high-volume sites operate as detail shop.
| Location | City | Format | Chain | Rating | Reviews | ZIP AGI |
|---|---|---|---|---|---|---|
| Haffner's Gentle Touch Car Wash 330 S Broadway | Lawrence, MA | Express Tunnel | Haffner's Gas Station and Car Wash | 4.1 | 163 | $48K |
| Elite Auto Spa | Ceramic Pro Greater Boston 4 Groton St | Lawrence, MA | Detail Shop | — | 5.0 | 155 | $48K |
| Haffner's Car Wash 469 Haverhill St | Lawrence, MA | Express Tunnel | Haffner's Gas Station and Car Wash | 4.2 | 123 | $38K |
| Haffner's Gas Station and Car Wash 69 Parker St | Lawrence, MA | Express Tunnel | Haffner's Gas Station and Car Wash | 4.2 | 120 | $48K |
| BNM Auto Detail 50 E Pleasant St | Lawrence, MA | Detail Shop | — | 5.0 | 40 | $38K |
| MacValley Enterprise LLC 75 Winthrop Ave | Lawrence, MA | Detail Shop | — | 5.0 | 37 | $48K |
| Mega Auto Spa | Mobile Detailing | PPF | Ceramic Coating 67 S Broadway | Lawrence, MA | Detail Shop | — | 5.0 | 35 | $48K |
| GlobalProDetailingLLC 91 S Broadway | Lawrence, MA | Detail Shop | — | 5.0 | 30 | $38K |
| BUBBLE Auto Detailing & Car Wash 79 Brook St | Lawrence, MA | Detail Shop | — | 5.0 | 23 | $38K |
Compare Lawrence to other car wash markets in the Boston metro
Cities in the same metro, ordered by closest comparable size. Each link runs the same operator concentration, format mix, and customer-experience analysis.
Data as of 2026-05-20. Pick a format and click Copy.
WashIndex. (2026, May 20). Lawrence, MA car wash market analysis. https://washindex.com/car-wash-cities/lawrence-ma
WashIndex. "Lawrence, MA car wash market analysis." WashIndex. Last modified May 20, 2026. https://washindex.com/car-wash-cities/lawrence-ma.
"Lawrence, MA car wash market analysis." WashIndex, May. 20, 2026, https://washindex.com/car-wash-cities/lawrence-ma.
@misc{washindex_car_wash_cities_lawrence_ma_2026,
title = {{Lawrence, MA car wash market analysis}},
author = {{WashIndex}},
year = {2026},
month = {May},
url = {https://washindex.com/car-wash-cities/lawrence-ma},
urldate = {2026-05-20},
} About this analysis
Car wash inventory for Lawrence, MA is sourced from the WashIndex national car-wash place index, filtered to places whose Google-Maps-reported city matches Lawrence, and further restricted to places whose format the WashIndex LLM classifier identified as a car wash (excluding dealerships, gas stations, and other auto-related businesses that don't primarily operate a car wash). Inclusion in the parent Boston MSA dataset is established by point-in-polygon against the official US Census county boundaries (TIGER/Line, 2024).
Operating-quality signals are derived from 188 customer reviews processed through WashIndex's 55-field LLM extraction pipeline. Format classification comes from a separate per-location website-reading classifier. ZIP-level income data is from the IRS Statistics of Income (tax year 2022) — mean Adjusted Gross Income per tax return, which is directionally aligned with ACS median household income but available without authentication.
See our full methodology for the extraction pipeline, validation samples, and aggregation logic. Term definitions in the glossary.
Machine-readable: JSON ↓ · API root
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