Kenosha, WI Car Wash Market Analysis
Part of the Chicago-Naperville-Elgin, IL-IN-WI MSA.
Data updated · May 20, 2026
A read of Kenosha's car wash market built from 12,065 Google reviews across 19 locations. Format mix, operator rank, county breakdown, rating vs. income, aspect-level customer signals.
Snapshot
- Locations
- 19
- Chains
- 7
- lead: bp (5)
- Avg rating
- 4.46★
- +0.05 vs MSA median
- Damage rate
- 2.3%
- 1.5× MSA norm
- Top format
- in-bay automatic
- 53% of classified
- Median single wash
- $10
- range $10–$10
- Median unlimited
- $25/mo
- cheapest $22.99/mo at Mister Car Wash
Market Quality snapshot
- Population
- 99,147
- ACS 2023 5-year
- Households
- 39,495
- ACS 2023 5-year
- Residents per wash
- 5,218
- 2.7× the national MSA median — lighter supply
- Express tunnels per 10K households
- 1.3
- above ~1.0 — contested · classified sites
Key findings
- 19 car wash locations operated by 7 chains and 5 independents.
- Weighted Google rating 4.46★ across the market; structural concentration and format mix sit near US-market norms.
- Built from 12,065 Google reviews, 1,528 of them AI-extracted across 55 dimensions.
19 car wash locations in Kenosha, WI · dots colored by format · sized by review volume
Kenosha reads as a balanced car wash market — neither sharply consolidated nor unusually fragmented. 19 locations across 7 chains and 5 independents. Customer-experience signals across 1,528 AI-extracted reviews produce the distinct read on this market.
Headline numbers sit near US-market norms: rating 4.46★, damage 2.3%, cancel friction 15.0%. Facility cleanliness strong (0.78); equipment reliability weak (-0.50). 12,065 Google reviews drive the analysis, 1,528 of them processed through the WashIndex LLM extractor.
Published pricing across the 6 of 19 Kenosha locations with menus available: median single car wash $10 (range $10–$10), median unlimited membership $25/month (range $22.99–$34.99/mo). The cheapest unlimited membership in the city is $22.99/mo at Mister Car Wash (BASE).
See the best-rated car washes in Kenosha, WI
Ranked by Google review rating
What does a car wash cost in Kenosha, WI?
Published menu pricing for car washes in Kenosha, captured from operator websites and the WashIndex AI calling agent. 6 of 19 tracked locations in the city have usable published pricing (32% coverage).
| Cheapest unlimited memberships in Kenosha | ||
|---|---|---|
| 1 | Mister Car Wash BASE | $22.99/mo |
| 2 | Mister Car Wash BASE | $22.99/mo |
| 3 | Take 5 Car Wash Unlimited Membership - Tier 1 | $25/mo |
| 4 | Rocket Wash BEST (Jupiter) - Existing Member Rate | $34.99/mo |
| 5 | Rocket Wash BEST (Jupiter) - Existing Member Rate | $34.99/mo |
| Cheapest single car washes in Kenosha | ||
|---|---|---|
| 1 | Take 5 Car Wash Wash Tier 5 | $10 |
| 2 | Mister Car Wash Base | $10 |
| 3 | Mister Car Wash Base | $10 |
Pricing scraped from operator websites where published; the WashIndex AI calling agent rings up locations that don’t publish menus online to capture pricing directly.
About Kenosha, WI
How many car washes are in Kenosha, WI?
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What is the best-rated car wash in Kenosha, WI?
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Which car wash chains operate in Kenosha, WI?
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What is the median household income near Kenosha car washes?
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What is the average car wash rating in Kenosha, WI?
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How much does a car wash cost in Kenosha, WI?
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How much does an unlimited car wash membership cost in Kenosha, WI?
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What is the cheapest car wash in Kenosha, WI?
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What kinds of car washes does Kenosha have?
The format mix in Kenosha reads as a typical mid-market US city — express tunnels and detail shops carrying the bulk of supply, with full-service and self-serve layered in. The bar chart pairs location count with per-format average rating.
Highest-rated format in this market: In-Bay Automatic at 4.47★ (10 locations). Lowest: Detail Shop at 4.40★ (4 locations).
| Format | Locations | % of MSA | Reviews | Avg Rating | Damage Rate | Cancel Friction |
|---|---|---|---|---|---|---|
| In-Bay Automatic | 10 | 52.6% | 9,745 | 4.47 | 0.43% | 0.0% |
| Express Tunnel | 5 | 26.3% | 1,919 | 4.46 | 4.27% | 15.4% |
| Detail Shop | 4 | 21.1% | 401 | 4.40 | 1.64% | — |
What is the typical household income near Kenosha car washes?
Each ZIP in Kenosha is joined to IRS Statistics-of-Income (tax year 2022) and to the per-location Google rating dataset. The scatter below sizes dots by review volume and colors them by format.
Pearson r between ZIP income and rating across 19 qualifying locations: 0.19 — mild positive. Higher-income ZIPs host slightly better-rated washes; weak but present. Scatter mean: $70K AGI/return, 4.31★.
Car wash count and quality by income tier
Blue bars: location count per tier. Orange tick marks: average Google rating (same y-axis).
| Income tier (mean AGI/return) | ZIPs | Locations | Reviews | Avg Rating | Top Format |
|---|---|---|---|---|---|
| Under $50K | 0 | 0 | 0 | 0.00 | — |
| $50K – $75K | 3 | 11 | 2,029 | 4.34 | In-Bay Automatic (6) |
| $75K – $100K | 1 | 8 | 10,036 | 4.49 | In-Bay Automatic (4) |
| $100K – $150K | 0 | 0 | 0 | 0.00 | — |
| $150K+ | 0 | 0 | 0 | 0.00 | — |
The highest-income tier ($150K+) contains 0 car washes across 0 ZIPs at 0.00★, against 0 sites across 0 ZIPs at 0.00★ in the lowest. Middle-income tiers typically host the densest express-tunnel concentrations — the part of the income curve where that format's unit economics are strongest.
Who operates the most Kenosha car washes?
7 chains alongside 5 independents make up Kenosha's car wash supply. The chain rank below shows the multi-location operators' position; the per-location detail near the bottom of the page captures the independent layer.
| # | Chain | Locations | Reviews | Avg Rating | Damage | Cancel | Upsell |
|---|---|---|---|---|---|---|---|
| 1 | bp | 5 | 348 | 3.90 | — | — | — |
| 2 | Rocket Wash | 2 | 1,294 | 4.40 | 6.36% | 19.5% | 0.35% |
| 3 | Mister Car Wash | 2 | 314 | 4.55 | 4.35% | 4.4% | 1.74% |
| 4 | Woodman's Gas Station | 2 | 8,881 | 4.50 | 0.17% | — | 0.00% |
| 5 | Shell | 1 | 136 | 4.00 | — | — | — |
| 6 | Sam's Club Gas Station | 1 | 258 | 4.50 | — | — | — |
| 7 | Tsunami Express Car Wash | 1 | 311 | 4.60 | 1.05% | — | 1.58% |
What do customers love and complain about at Kenosha car washes?
The aspect grid below summarizes 1,528 AI-extracted reviews across 19 Kenosha car wash locations. Each aspect lands on a -1…+1 scale (negative = customers complain more than they praise; positive = the reverse).
Where are the 19 car washes in Kenosha, WI?
The complete inventory of car wash locations in the Kenosha market is captured in the underlying dataset; the table below shows the highest-review-volume sites for at-a-glance comparison. Each row shows operator, address, format, chain affiliation, rating, review count, and the IRS mean AGI for the ZIP.
| Location | City | Format | Chain | Rating | Reviews | ZIP AGI |
|---|---|---|---|---|---|---|
| Woodman's Food Market 7145 120th Ave | Kenosha, WI | In-Bay Automatic | Woodman's Gas Station | 4.5 | 8,708 | $77K |
| Rocket Wash 5205 Green Bay Rd | Kenosha, WI | Express Tunnel | Rocket Wash | 4.4 | 824 | $72K |
| Rocket Wash 8531 75th St | Kenosha, WI | Express Tunnel | Rocket Wash | 4.4 | 470 | $77K |
| Take 5 Car Wash 6112 75th St | Kenosha, WI | Express Tunnel | Tsunami Express Car Wash | 4.6 | 311 | $77K |
| Sam's Club Gas Station 3520 Brumback Boulevard | Kenosha, WI | In-Bay Automatic | Sam's Club Gas Station | 4.5 | 258 | $72K |
| Amoco 2710 Roosevelt Rd | Kenosha, WI | In-Bay Automatic | bp | 3.9 | 180 | $57K |
| Woodman's Gas Station 7145 120th Ave | Kenosha, WI | In-Bay Automatic | Woodman's Gas Station | 4.3 | 173 | $77K |
| Mister Car Wash 3677 Market Lane | Kenosha, WI | Express Tunnel | Mister Car Wash | 4.5 | 166 | $72K |
| Master Chief ATD Hand Car Wash 5217 88th Ave | Kenosha, WI | Detail Shop | — | 3.8 | 152 | $72K |
| Mister Car Wash 5803 75th St | Kenosha, WI | Express Tunnel | Mister Car Wash | 4.6 | 148 | $77K |
Compare Kenosha to other car wash markets in the Chicago metro
Cities in the same metro, ordered by closest comparable size. Each link runs the same operator concentration, format mix, and customer-experience analysis.
Data as of 2026-05-20. Pick a format and click Copy.
WashIndex. (2026, May 20). Kenosha, WI car wash market analysis. https://washindex.com/car-wash-cities/kenosha-wi
WashIndex. "Kenosha, WI car wash market analysis." WashIndex. Last modified May 20, 2026. https://washindex.com/car-wash-cities/kenosha-wi.
"Kenosha, WI car wash market analysis." WashIndex, May. 20, 2026, https://washindex.com/car-wash-cities/kenosha-wi.
@misc{washindex_car_wash_cities_kenosha_wi_2026,
title = {{Kenosha, WI car wash market analysis}},
author = {{WashIndex}},
year = {2026},
month = {May},
url = {https://washindex.com/car-wash-cities/kenosha-wi},
urldate = {2026-05-20},
} About this analysis
Car wash inventory for Kenosha, WI is sourced from the WashIndex national car-wash place index, filtered to places whose Google-Maps-reported city matches Kenosha, and further restricted to places whose format the WashIndex LLM classifier identified as a car wash (excluding dealerships, gas stations, and other auto-related businesses that don't primarily operate a car wash). Inclusion in the parent Chicago MSA dataset is established by point-in-polygon against the official US Census county boundaries (TIGER/Line, 2024).
Operating-quality signals are derived from 1,528 customer reviews processed through WashIndex's 55-field LLM extraction pipeline. Format classification comes from a separate per-location website-reading classifier. ZIP-level income data is from the IRS Statistics of Income (tax year 2022) — mean Adjusted Gross Income per tax return, which is directionally aligned with ACS median household income but available without authentication.
See our full methodology for the extraction pipeline, validation samples, and aggregation logic. Term definitions in the glossary.
Machine-readable: JSON ↓ · API root
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