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Chain Profile

Splash In

Splash In operates 20 in-bay automatic locations across 3 US states, anchored in Maryland (14 sites). Its weighted Google rating has slipped from 4.55★ to 4.06★ since 2024-12, a sustained decline measurable across 951 AI-extracted reviews.

splashin.com In-Bay Automatic

Data updated · May 24, 2026

Key findings

  • 20 in-bay automatic locations across 3 US states (largest footprint in Maryland).
  • Weighted rating drifted from 4.55★ to 4.06★ starting 2024-12 — a sustained chain-wide decline.
  • Built from 951 AI-extracted Google reviews scored across 55 dimensions.

20 locations across 3 states · dot size scales with review volume

Executive Summary auto-generated from review signals

Splash In is in a measurable rating drift. 20 locations across 3 states; anchored in Maryland (14), Delaware (4), and Virginia (2). Read the monthly velocity chart alongside the rating chart — the two together usually reveal whether the drift is a quality story or a customer-mix story.

Customers continue to praise staff (+0.87) most consistently despite the rating drift. Equipment reliability is the sharpest complaint cluster (-0.60, 56 negative mentions). The full review corpus (2,609) and the AI-scored subset (951) together drive the per-aspect signal.

Frequently Asked Questions

About Splash In

How many locations does Splash In have?

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Splash In operates 20 car wash locations across 3 states.

What is the average customer rating at Splash In?

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Splash In's review-weighted average rating is 4.37★ across 2,609 Google reviews from 20 locations.

What is Splash In's damage rate?

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2.3% of reviewers mention damage to their vehicle at Splash In, based on WashIndex's LLM extraction of 951 reviews. The dataset-wide average across all car wash chains is roughly 1–3%.

What format of car wash is Splash In?

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Splash In is predominantly an In-Bay Automatic chain, with secondary presence in Full Service.

What do customers like most about Splash In?

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Across 951 AI-extracted Google reviews, Splash In customers most often praise friendly, helpful staff, short wait times, and the quality of the wash. The strongest signal is staff interactions, cited positively in 656 reviews (net sentiment +0.87 on a -1 to +1 scale). A representative review: "Anaya is a wonderful person to talk to each morning. She is so polite and brightens my day."

What are common complaints about Splash In?

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The most common complaints about Splash In center on broken or poorly-maintained equipment. The strongest negative signal is equipment reliability, cited critically in 56 reviews (net sentiment -0.60 on a -1 to +1 scale). A representative review: "Undercarriage Wash is a joke. It sprays only a little bit of water. Won't be coming back here."

Where does Splash In have the most locations?

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Splash In's largest state by location count is Maryland with 14 sites (averaging 4.38★ across 1,093 reviews).

How easy is it to cancel a Splash In membership?

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13.3% of Splash In reviewers who discuss the membership program mention cancellation friction — for context, the dataset-wide rate is roughly 10–15% across major car wash chains.
Locations
20
States Served
3
Total Reviews
3K
Avg Rating
4.37
Damage Rate
2.3%
See leaderboard →
Cancel Friction
13.3%
of mem-mentioning reviews
01 Trends Over Time

How have Splash In ratings and review volume trended over time?

The trends chart below is the section to read first for a chain in active drift. The rating fell from 4.55★ to 4.06★ starting 2024-12. Watch for whether monthly review volume tracks alongside the rating drop (indicating customer-mix shift) or stays steady (indicating operating-quality shift).

Monthly review volume

28 months
9773492402024-012024-042024-072024-102025-012025-042025-072025-102026-012026-04

Average star rating by month

scale 1–5
1.02.03.04.05.02024-012024-042024-072024-102025-012025-042025-072025-102026-012026-04

What customers love about Splash In

Facility Cleanliness
+0.90
Staff
+0.87
Wait Time
+0.58
Wash Quality
+0.53
Membership Value
+0.31
Per-Wash Price
+0.08

Where customers complain about Splash In

Equipment Working
-0.60

Aspect score = (pos − neg) / (pos + neg + mixed), range −1 to +1. See per-pillar leaderboards →

Operational health signals

Damage Claim Rate
2.3%
Reviewer-reported vehicle damage
Membership Mention Rate
12.6%
Share of reviews discussing the program
Cancellation Friction
13.3%
Of mem-mentioning reviews
Upsell Pressure
0.5%
Reviewer complaints about pushy sales
02 Competitive Landscape

How much competition does Splash In face at each site?

Competitive landscape per location: 6.8 avg within 1 mile, 23.6 within 3. Useful context for the drift — denser markets give customers more places to switch to.

Per-site competitor counts use haversine distance against the WashIndex location index; sister sites in the same chain are excluded.

Within 1 mile
6.8
avg · median 6
Within 1 – 3 miles
23.6
avg · median 22
Within 3 – 5 miles
32.5
avg · median 30
03 Amenities Mentioned

What amenities do customers mention at Splash In?

Amenity mentions across 951 reviews. The amenities cited most often in the drift window often differ from the chain's all-time pattern.

Tire Shine
6.6% of reviews
Free Vacuums
5.4% of reviews
Paid Vacuums
1.5% of reviews
Floor-Mat Cleaner
1.5% of reviews
Air Dryer
1.1% of reviews
Hand Dry
0.8% of reviews
Markets Where Splash In operates

Which metros and cities does Splash In have locations in?

Splash In operates across the metros and cities below. Each link drills into the WashIndex per-metro or per-city market analysis, with Splash In's position alongside every other operator.

Cities (6)
Competitor set

Alternatives to Splash In

The chains that compete with it most directly, compared.

04 Geographic Footprint

Which states does Splash In operate in?

Splash In's 20-location footprint spans 3 states; anchored in Maryland (14), Delaware (4), and Virginia (2). The drift may or may not be uniform across the footprint — the state-level breakdown below is the first cut on geographic attribution.

State Locations Total Reviews Avg Rating
Maryland 14 1,093 4.38
Delaware 4 1,488 4.38
Virginia 2 28 3.90
05 Per-Location Drill-Down

What are the top Splash In locations by review volume?

Top 10 Splash In locations by review volume below. Expand any row for the site's monthly velocity, competitor rings, and aspect-level signals — useful for attributing the drift.

Newark, DE 1008 Capitol Tr City › Metro ›
4.4 1,039 reviews Comp 3 / 15 / 36

Trade-Area Competitors

Within 1 mi 3 (5.0★)
1 – 3 mi 15 (4.0★)
3 – 5 mi 36 (4.3★)
Nearest competitors (≤ 1 mi)
  • Delaware details 0.07 mi · 5.0★
  • Angel’s auto detailing 0.67 mi
  • Ceramic Pro Newark 0.94 mi · 4.9★

Operational Signals

Damage rate 6.2%
Cancel friction 17.4%
Mem mention rate 20.4%
Scored reviews 113
Most-distinctive aspects
  • Facility Cleanliness +1.00
  • Equipment Working -0.78
  • Staff +0.74
  • Wait Time +0.64

Monthly Review Velocity

2024-01 2026-04
Wilmington, DE 800 Naamans Rd City › Metro ›
4.4 412 reviews Comp 4 / 9 / 23

Trade-Area Competitors

Within 1 mi 4 (3.5★)
1 – 3 mi 9 (4.4★)
3 – 5 mi 23 (4.2★)
Nearest competitors (≤ 1 mi)
  • Shell 0.37 mi · 4.0★
  • Circle K 0.37 mi · 4.2★
  • Circle K Car Wash 0.38 mi · 2.2★
  • Corsa Auto Spa 0.98 mi

Operational Signals

Damage rate 5.6%
Cancel friction
Mem mention rate 16.8%
Scored reviews 107
Most-distinctive aspects
  • Wait Time +1.00
  • Facility Cleanliness +1.00
  • Staff +0.82
  • Equipment Working -0.82

Monthly Review Velocity

2024-01 2026-04
La Plata, MD 6365 Crain Hwy
4.8 301 reviews Comp 6 / 2 / 7

Trade-Area Competitors

Within 1 mi 6 (3.2★)
1 – 3 mi 2
3 – 5 mi 7 (4.6★)
Nearest competitors (≤ 1 mi)
  • Splash In 0.12 mi · 3.7★
  • Touchless Car Wash 0.28 mi · 1.8★
  • Extreme Kleen Car Wash of La Plata 0.28 mi · 1.8★
  • J L Sprague Car Wash 0.28 mi · 3.6★
  • Larry's Time to Shine 0.41 mi · 5.0★

Operational Signals

Damage rate 0.4%
Cancel friction 0.0%
Mem mention rate 9.9%
Scored reviews 242
Most-distinctive aspects
  • Facility Cleanliness +1.00
  • Staff +0.95
  • Wash Quality +0.86
  • Membership Value +0.83

Monthly Review Velocity

2024-01 2026-04
Ellicott City, MD 9075 Baltimore National Pike
4.7 234 reviews Comp 4 / 21 / 30

Trade-Area Competitors

Within 1 mi 4 (4.3★)
1 – 3 mi 21 (4.3★)
3 – 5 mi 30 (4.2★)
Nearest competitors (≤ 1 mi)
  • Dash In Fuel 0.02 mi · 3.8★
  • Gander's Express Car Wash 0.63 mi · 4.2★
  • Vision Detailing 0.75 mi · 5.0★
  • Extra Credit Detailing 0.76 mi

Operational Signals

Damage rate 1.6%
Cancel friction 20.0%
Mem mention rate 10.9%
Scored reviews 183
Most-distinctive aspects
  • Equipment Working -1.00
  • Facility Cleanliness +1.00
  • Staff +0.87
  • Wait Time +0.80

Monthly Review Velocity

2024-10 2026-04
Clinton, MD 7509 Old Branch Ave
4.2 202 reviews Comp 10 / 34 / 41

Trade-Area Competitors

Within 1 mi 10 (4.4★)
1 – 3 mi 34 (4.5★)
3 – 5 mi 41 (4.4★)
Nearest competitors (≤ 1 mi)
  • Pro Wash Car Wash & Detail Center 0.28 mi · 4.3★
  • Next Level Window Tinting and Detailing 0.28 mi · 3.4★
  • Pro Tint Clinton 0.29 mi · 4.4★
  • Detailed THE Geeway 0.38 mi
  • SkyesTheLimit LLC 0.43 mi · 5.0★

Operational Signals

Damage rate 0.0%
Cancel friction
Mem mention rate 9.1%
Scored reviews 88
Most-distinctive aspects
  • Wait Time -1.00
  • Equipment Working -1.00
  • Facility Cleanliness +1.00
  • Membership Value +1.00

Monthly Review Velocity

2024-02 2026-04
Leonardtown, MD 40874 Merchants Ln
4.8 154 reviews Comp 0 / 3 / 1

Trade-Area Competitors

Within 1 mi 0
1 – 3 mi 3 (5.0★)
3 – 5 mi 1

Operational Signals

Damage rate 0.9%
Cancel friction 8.0%
Mem mention rate 21.6%
Scored reviews 116
Most-distinctive aspects
  • Facility Cleanliness +1.00
  • Staff +0.93
  • Wash Quality +0.76
  • Wait Time +0.67

Monthly Review Velocity

2025-08 2026-04
Baltimore, MD 1712 Russell St City › Metro ›
3.1 39 reviews Comp 32 / 55 / 69

Trade-Area Competitors

Within 1 mi 32 (5.0★)
1 – 3 mi 55 (4.3★)
3 – 5 mi 69 (4.2★)
Nearest competitors (≤ 1 mi)
  • Rapid Rinse Car Wash 0.95 mi
  • High rollaz auto detailing 0.95 mi
  • Onsite Eco Car Wash 0.95 mi · 5.0★
  • Designer Wash Auto Detailing 0.95 mi · 5.0★
  • Smooth Detailing 0.95 mi · 5.0★

Operational Signals

Damage rate
Cancel friction
Mem mention rate
Scored reviews 6
Most-distinctive aspects
  • Per-Wash Price -1.00
  • Wait Time -1.00
  • Staff -1.00
  • Membership Value -1.00

Monthly Review Velocity

2024-04 2026-03
Bowie, MD 4100 Crain Hwy
4.9 25 reviews Comp 6 / 15 / 16

Trade-Area Competitors

Within 1 mi 6 (4.3★)
1 – 3 mi 15 (4.8★)
3 – 5 mi 16 (4.0★)
Nearest competitors (≤ 1 mi)
  • Car Wash 0.12 mi
  • Shell 0.14 mi · 3.1★
  • Car Wash 0.21 mi
  • 21AutoDetailing 0.28 mi · 5.0★
  • Pro Wash Bowie 0.35 mi · 4.1★

Operational Signals

Damage rate
Cancel friction
Mem mention rate
Scored reviews 16
Most-distinctive aspects
  • Wait Time +1.00
  • Wash Quality +1.00
  • Staff +1.00
  • Facility Cleanliness +1.00

Monthly Review Velocity

2025-11 2026-04
Rockville, MD 1911 Rockville Pike City › Metro ›
1.9 22 reviews Comp 16 / 51 / 72

Trade-Area Competitors

Within 1 mi 16 (4.5★)
1 – 3 mi 51 (4.7★)
3 – 5 mi 72 (4.5★)
Nearest competitors (≤ 1 mi)
  • Shell 0.03 mi · 2.2★
  • Shell 0.09 mi · 2.6★
  • Flagship Carwash 0.24 mi · 3.6★
  • RnB Mini Campers 0.34 mi · 5.0★
  • Unlimited Detailing 0.38 mi · 5.0★

Operational Signals

Damage rate
Cancel friction
Mem mention rate
Scored reviews 10
Most-distinctive aspects
  • Per-Wash Price -1.00
  • Wait Time -1.00
  • Staff -1.00
  • Equipment Working -1.00

Monthly Review Velocity

2024-03 2026-04
College Park, MD 10211 Baltimore Ave
3.0 21 reviews Comp 8 / 31 / 50

Trade-Area Competitors

Within 1 mi 8 (4.5★)
1 – 3 mi 31 (4.2★)
3 – 5 mi 50 (4.2★)
Nearest competitors (≤ 1 mi)
  • Shell 0.01 mi · 3.9★
  • AMB llc 0.43 mi
  • Sunnyside Car Wash, Inc, 0.47 mi · 4.2★
  • bp 0.57 mi · 3.8★
  • Super Shiny Hand Car Wash and Auto Detailing College Park 0.57 mi · 5.0★

Operational Signals

Damage rate
Cancel friction
Mem mention rate
Scored reviews 9
Most-distinctive aspects
  • Per-Wash Price -1.00
  • Wait Time -1.00
  • Wash Quality -1.00
  • Staff -1.00

Monthly Review Velocity

2024-01 2026-04
Cite this page

Data as of 2026-05-24. Pick a format and click Copy.

APA
WashIndex. (2026, May 24). Splash In — WashIndex operator profile. https://washindex.com/car-wash-chains/splash-in
Chicago
WashIndex. "Splash In — WashIndex operator profile." WashIndex. Last modified May 24, 2026. https://washindex.com/car-wash-chains/splash-in.
MLA
"Splash In — WashIndex operator profile." WashIndex, May. 24, 2026, https://washindex.com/car-wash-chains/splash-in.
BibTeX
@misc{washindex_car_wash_chains_splash_in_2026,
  title  = {{Splash In — WashIndex operator profile}},
  author = {{WashIndex}},
  year   = {2026},
  month  = {May},
  url    = {https://washindex.com/car-wash-chains/splash-in},
  urldate = {2026-05-24},
}

About this profile

Every operating-quality signal on this page is derived from 951 customer reviews of Splash In locations, processed through WashIndex’s 55-field LLM extraction pipeline. Competitor counts within 1 / 3 / 5 mi rings are computed by haversine distance against the WashIndex location index across the chain’s states and immediately adjacent ones (sister sites in the same chain are excluded). Monthly review and rating trends are pulled from the raw Google Maps review feed. 1 spam-flagged reviews were excluded from the aggregates.

See our full methodology for the extraction pipeline, validation samples, and aggregation logic. Term definitions in the glossary.

Machine-readable: JSON ↓ · API root

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Drill into the data directly.

Open Splash In on the platform to compare each location against its true competitive set — drive-time isochrones, demographic overlays, and the same review-derived signals that power this profile.