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Chain Profile

Executive Laser Wash

Executive Laser Wash operates 5 in-bay automatic locations across 1 US state, anchored in Iowa (5 sites). Its weighted Google rating has slipped from 3.50★ to 2.81★ since 2025-12, a sustained decline measurable across 173 AI-extracted reviews.

executivelaserwash.com In-Bay Automatic

Data updated · May 24, 2026

Key findings

  • 5 in-bay automatic locations across 1 US state (largest footprint in Iowa).
  • Weighted rating drifted from 3.50★ to 2.81★ starting 2025-12 — a sustained chain-wide decline.
  • Built from 173 AI-extracted Google reviews scored across 55 dimensions.

5 locations across 1 states · dot size scales with review volume

Executive Summary auto-generated from review signals

Executive Laser Wash is in a measurable rating drift. Rating fell from 3.50★ to 2.81★ starting 2025-12, with closed or non-operational the leading complaint theme during the window. Read the monthly velocity chart alongside the rating chart — the two together usually reveal whether the drift is a quality story or a customer-mix story.

Equipment reliability runs sharply negative (-0.85) and is the most-likely contributor to the drift. 1,381 customer reviews underpin the chain-wide read, 173 of them AI-extracted across 55 dimensions.

Frequently Asked Questions

About Executive Laser Wash

How many locations does Executive Laser Wash have?

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Executive Laser Wash operates 5 car wash locations in Iowa only.

What is the average customer rating at Executive Laser Wash?

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Executive Laser Wash's review-weighted average rating is 3.94★ across 1,381 Google reviews from 5 locations.

What is Executive Laser Wash's damage rate?

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3.5% of reviewers mention damage to their vehicle at Executive Laser Wash, based on WashIndex's LLM extraction of 173 reviews. The dataset-wide average across all car wash chains is roughly 1–3%.

What format of car wash is Executive Laser Wash?

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Executive Laser Wash is predominantly an In-Bay Automatic chain, with secondary presence in In-Bay Automatic.

What are common complaints about Executive Laser Wash?

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The most common complaints about Executive Laser Wash center on broken or poorly-maintained equipment, pricing perceived as too high for what's delivered, and inconsistent wash results — missed spots, water marks, or streaking. The strongest negative signal is equipment reliability, cited critically in 50 reviews (net sentiment -0.85 on a -1 to +1 scale). A representative review: "I was washing my truck at Indianola site 6 bay 3 the. Fan blower didn't turn on to dry my truck."

Where does Executive Laser Wash have the most locations?

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Executive Laser Wash's largest state by location count is Iowa with 5 sites (averaging 3.94★ across 1,381 reviews).

How easy is it to cancel a Executive Laser Wash membership?

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30.3% of Executive Laser Wash reviewers who discuss the membership program mention cancellation friction — for context, the dataset-wide rate is roughly 10–15% across major car wash chains.
Locations
5
States Served
1
Total Reviews
1K
Avg Rating
3.94
Damage Rate
3.5%
Cancel Friction
30.3%
of mem-mentioning reviews
01 Trends Over Time

How have Executive Laser Wash ratings and review volume trended over time?

The trends chart below is the section to read first for a chain in active drift. The rating fell from 3.50★ to 2.81★ starting 2025-12. Watch for whether monthly review volume tracks alongside the rating drop (indicating customer-mix shift) or stays steady (indicating operating-quality shift).

Monthly review volume

28 months
211611502024-012024-042024-072024-102025-012025-042025-072025-102026-012026-04

Average star rating by month

scale 1–5
1.02.03.04.05.02024-012024-042024-072024-102025-012025-042025-072025-102026-012026-04

What customers love about Executive Laser Wash

No strongly-positive aspect signals.

Where customers complain about Executive Laser Wash

Staff
-0.94
Equipment Working
-0.85
Per-Wash Price
-0.78
Membership Value
-0.67
Wash Quality
-0.17

Aspect score = (pos − neg) / (pos + neg + mixed), range −1 to +1. See per-pillar leaderboards →

Operational health signals

Damage Claim Rate
3.5%
Reviewer-reported vehicle damage
Membership Mention Rate
19.1%
Share of reviews discussing the program
Cancellation Friction
30.3%
Of mem-mentioning reviews
Upsell Pressure
0.0%
Reviewer complaints about pushy sales
02 Competitive Landscape

How much competition does Executive Laser Wash face at each site?

Competitive landscape per location: 4.0 avg within 1 mile, 24.6 within 3. Useful context for the drift — denser markets give customers more places to switch to.

Per-site competitor counts use haversine distance against the WashIndex location index; sister sites in the same chain are excluded.

Within 1 mile
4.0
avg · median 4
Within 1 – 3 miles
24.6
avg · median 28
Within 3 – 5 miles
32.4
avg · median 35
03 Amenities Mentioned

What amenities do customers mention at Executive Laser Wash?

Amenity mentions across 173 reviews. The amenities cited most often in the drift window often differ from the chain's all-time pattern.

Mobile App
12.7% of reviews
Paid Vacuums
2.3% of reviews
Underbody Wash
2.3% of reviews
Air Dryer
1.7% of reviews
Spot-Free Rinse
1.2% of reviews
License-Plate Recognition
0.6% of reviews
Markets Where Executive Laser Wash operates

Which metros and cities does Executive Laser Wash have locations in?

Executive Laser Wash operates across the metros and cities below. Each link drills into the WashIndex per-metro or per-city market analysis, with Executive Laser Wash's position alongside every other operator.

Metros (1)
Cities (3)
Competitor set

Alternatives to Executive Laser Wash

The chains that compete with it most directly, compared.

04 Geographic Footprint

Which states does Executive Laser Wash operate in?

1 state; concentrated in Iowa (5). Useful context for the drift — whether the rating drop is happening everywhere or concentrated in specific markets.

State Locations Total Reviews Avg Rating
Iowa 5 1,381 3.94
05 Per-Location Drill-Down

What are the top Executive Laser Wash locations by review volume?

All 5 Executive Laser Wash locations below. Expand any row for the site's monthly velocity, competitor rings, and aspect-level signals — useful for attributing the drift.

West Des Moines, IA 805 S 50th St City › Metro ›
4.0 347 reviews Comp 1 / 16 / 44

Trade-Area Competitors

Within 1 mi 1
1 – 3 mi 16 (4.3★)
3 – 5 mi 44 (4.4★)
Nearest competitors (≤ 1 mi)
  • Leveler's Detailing 0.90 mi

Operational Signals

Damage rate
Cancel friction
Mem mention rate
Scored reviews 41
Most-distinctive aspects
  • Wait Time -1.00
  • Staff -1.00
  • Equipment Working -1.00
  • Facility Cleanliness +1.00

Monthly Review Velocity

2024-01 2026-04
West Des Moines, IA 7340 University Ave City › Metro ›
4.1 310 reviews Comp 1 / 37 / 57

Trade-Area Competitors

Within 1 mi 1
1 – 3 mi 37 (4.3★)
3 – 5 mi 57 (4.3★)
Nearest competitors (≤ 1 mi)
  • R&R Elite Detailing 0.93 mi

Operational Signals

Damage rate
Cancel friction
Mem mention rate
Scored reviews 34
Most-distinctive aspects
  • Staff -1.00
  • Facility Cleanliness +1.00
  • Membership Value -0.60
  • Per-Wash Price -0.50

Monthly Review Velocity

2024-01 2026-04
Des Moines, IA 6107 SW 9th St City › Metro ›
3.9 260 reviews Comp 7 / 39 / 25

Trade-Area Competitors

Within 1 mi 7 (4.0★)
1 – 3 mi 39 (4.7★)
3 – 5 mi 25 (4.4★)
Nearest competitors (≤ 1 mi)
  • Touchless Wash 0.01 mi
  • Touch N Go Carwash 0.15 mi · 4.1★
  • Mister Car Wash 0.21 mi · 4.3★
  • iDetail LLC 0.37 mi · 2.6★
  • Iowa Auto Top & Upholstery 0.38 mi · 4.2★

Operational Signals

Damage rate
Cancel friction
Mem mention rate
Scored reviews 39
Most-distinctive aspects
  • Staff -1.00
  • Per-Wash Price -0.86
  • Equipment Working -0.82
  • Membership Value -0.80

Monthly Review Velocity

2024-01 2026-04
Ankeny, IA 1825 SW Oralabor Rd City › Metro ›
3.9 239 reviews Comp 4 / 28 / 35

Trade-Area Competitors

Within 1 mi 4 (5.0★)
1 – 3 mi 28 (4.3★)
3 – 5 mi 35 (4.5★)
Nearest competitors (≤ 1 mi)
  • All Day Detail 0.69 mi · 5.0★
  • Pace and Chia Auto Detailing 0.81 mi
  • Buff N' Roll Detailing 0.87 mi · 5.0★
  • Critique Kustom Detail 0.92 mi

Operational Signals

Damage rate
Cancel friction
Mem mention rate
Scored reviews 31
Most-distinctive aspects
  • Per-Wash Price -1.00
  • Equipment Working -1.00
  • Membership Value -1.00
  • Staff -0.50

Monthly Review Velocity

2024-01 2026-04
Indianola, IA 800 N Jefferson Way
3.7 225 reviews Comp 7 / 3 / 1

Trade-Area Competitors

Within 1 mi 7 (3.9★)
1 – 3 mi 3 (2.6★)
3 – 5 mi 1 (5.0★)
Nearest competitors (≤ 1 mi)
  • Detail Express 0.02 mi · 1.0★
  • bp 0.34 mi
  • Affordable Auto Detailing 0.52 mi · 5.0★
  • Ugarte Detailing 0.65 mi · 5.0★
  • Champion Xpress Carwash 0.80 mi · 4.8★

Operational Signals

Damage rate
Cancel friction
Mem mention rate
Scored reviews 28
Most-distinctive aspects
  • Wait Time -1.00
  • Staff -1.00
  • Equipment Working -1.00
  • Membership Value -1.00

Monthly Review Velocity

2024-01 2026-04
Cite this page

Data as of 2026-05-24. Pick a format and click Copy.

APA
WashIndex. (2026, May 24). Executive Laser Wash — WashIndex operator profile. https://washindex.com/car-wash-chains/executive-laser-wash
Chicago
WashIndex. "Executive Laser Wash — WashIndex operator profile." WashIndex. Last modified May 24, 2026. https://washindex.com/car-wash-chains/executive-laser-wash.
MLA
"Executive Laser Wash — WashIndex operator profile." WashIndex, May. 24, 2026, https://washindex.com/car-wash-chains/executive-laser-wash.
BibTeX
@misc{washindex_car_wash_chains_executive_laser_wash_2026,
  title  = {{Executive Laser Wash — WashIndex operator profile}},
  author = {{WashIndex}},
  year   = {2026},
  month  = {May},
  url    = {https://washindex.com/car-wash-chains/executive-laser-wash},
  urldate = {2026-05-24},
}

About this profile

Every operating-quality signal on this page is derived from 173 customer reviews of Executive Laser Wash locations, processed through WashIndex’s 55-field LLM extraction pipeline. Competitor counts within 1 / 3 / 5 mi rings are computed by haversine distance against the WashIndex location index across the chain’s states and immediately adjacent ones (sister sites in the same chain are excluded). Monthly review and rating trends are pulled from the raw Google Maps review feed. 0 spam-flagged reviews were excluded from the aggregates.

See our full methodology for the extraction pipeline, validation samples, and aggregation logic. Term definitions in the glossary.

Machine-readable: JSON ↓ · API root

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Drill into the data directly.

Open Executive Laser Wash on the platform to compare each location against its true competitive set — drive-time isochrones, demographic overlays, and the same review-derived signals that power this profile.