St. Cloud Car Wash Market Analysis
St. Cloud, MN
Data updated · June 9, 2026
A read of St. Cloud's car wash market built from 9,338 Google reviews across 133 locations. Format mix, operator rank, county breakdown, rating vs. income, aspect-level customer signals.
Snapshot
- Locations
- 133
- 81% independent
- Chains
- 11
- lead: Kwik Trip (10 sites)
- Avg rating
- 4.44★
- near national MSA median
- Damage rate
- 1.8%
- near national MSA norm
- Cancel friction
- 18.9%
- Top format
- detail shop
- 38% of classified inventory
- Median single wash
- $12
- range $6–$22
- Median unlimited
- $22.99/mo
- cheapest $15/mo at Pristine Whips Detailing & Property Care
Market Quality snapshot
- Population
- 200,816
- ACS 2023 5-year
- Households
- 77,431
- ACS 2023 5-year
- Residents per wash
- 1,510
- 1.3× denser than the national MSA median
- Express tunnels per 10K households
- 0.8
- in the 0.5–1.0 filling band · classified sites
Key findings
- 133 car wash locations operated by 11 chains and 108 independents across 2 counties.
- Weighted Google rating 4.44★ across the market; structural concentration and format mix sit near US-metro norms.
- Built from 9,338 Google reviews, 2,506 of them AI-extracted across 55 dimensions.
133 car wash locations across 2 counties · dots colored by format · sized by review volume
Tracked at 133 car wash locations, St. Cloud matches the structural profile of the typical US metro of comparable size. 133 locations across 11 chains and 108 independents, distributed across 2 counties. Distinctive patterns show up below at the format and aspect levels.
Headline numbers sit near US-metro norms: rating 4.44★, damage 1.8%, cancel friction 18.9%. Staff strong (0.74); equipment reliability weak (-0.70). 9,338 Google reviews drive the analysis, 2,506 of them processed through the WashIndex LLM extractor.
Published pricing across the 14 of 134 St. Cloud locations with menus available: median single car wash $12 (range $6–$22), median unlimited membership $22.99/month (range $15–$56.96/mo). The cheapest unlimited membership in the metro is $15/mo at Pristine Whips Detailing & Property Care (Pro).
See the top car wash chains in St. Cloud
Ranked by location count in the metro
What does a car wash cost in the St. Cloud metro?
Published menu pricing for car washes in the St. Cloud metropolitan area, captured from operator websites and the WashIndex AI calling agent. 14 of 134 tracked locations have usable published pricing (10% coverage).
| Cheapest unlimited memberships in St. Cloud | ||
|---|---|---|
| 1 | Pristine Whips Detailing & Property Care Pro | $15 per mo |
| 2 | Mister Car Wash BASE | $22.99 per mo |
| 3 | Mister Car Wash BASE | $22.99 per mo |
| 4 | Mister Car Wash BASE | $22.99 per mo |
| 5 | Tommy's Express® Car Wash QUALITY | $25.99 per mo |
| Cheapest single car washes in St. Cloud | ||
|---|---|---|
| 1 | Pristine Whips Detailing & Property Care Starter | $6 |
| 2 | Kwik Trip Standard | $8 |
| 3 | Kwik Trip Standard | $8 |
| 4 | Kwik Trip Standard | $8 |
| 5 | Kwik Trip Standard | $8 |
Pricing scraped from operator websites where published; the WashIndex AI calling agent rings up locations that don’t publish menus online to capture pricing directly.
The car wash industry in the St. Cloud metro, officially
the St. Cloud metro has 9 car-wash employer establishments employing about 57 people, at a $35,616 average annual wage.
Source: U.S. Bureau of Labor Statistics, QCEW (private, NAICS 811192). Counts car-wash employer establishments, a narrower universe than all physical wash locations — see methodology.
About the St. Cloud car wash market
How many car washes are in the St. Cloud metro?
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What is the best-rated car wash in the St. Cloud metro?
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Which car wash chain has the most locations in St. Cloud?
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What is the average customer rating in the St. Cloud car wash market?
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What is the typical household income near car washes in St. Cloud?
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How much does a car wash cost in St. Cloud?
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How much does an unlimited car wash membership cost in St. Cloud?
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What is the cheapest car wash in St. Cloud?
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What kinds of car washes does St. Cloud have?
The format mix in St. Cloud reads as a typical mid-market US metro — express tunnels and detail shops carrying the bulk of supply, with full-service and self-serve layered in. The bar chart pairs location count with per-format average rating.
Highest-rated format: Detail Shop at 4.51★ across 10 locations. Lowest-rated: Self-Serve Bay at 4.05★ (5 locations).
| Format | Locations | % of MSA | Reviews | Avg Rating | Damage Rate | Cancel Friction |
|---|---|---|---|---|---|---|
| Detail Shop | 10 | 7.5% | 907 | 4.51 | 1.45% | — |
| Express Tunnel | 6 | 4.5% | 1,678 | 4.33 | 8.47% | 18.9% |
| Self-Serve Bay | 5 | 3.8% | 708 | 4.05 | 0.00% | — |
| In-Bay Automatic | 4 | 3.0% | 204 | 4.25 | 0.00% | — |
| Full Service | 1 | 0.8% | 39 | 3.80 | 6.25% | — |
What is the household income near St. Cloud car washes?
56 St. Cloud car washes with at least 10 Google reviews are plotted below against the mean IRS AGI per return for their ZIP. The Pearson correlation we compute is one of the cleanest cuts on whether neighborhood income meaningfully shapes wash quality here.
Pearson r between ZIP income and Google rating across 56 qualifying locations: -0.25 — mild negative. Higher-income ZIPs in this market host slightly lower-rated washes on average, which is unusual. Scatter mean: $72K AGI/return, 4.33★.
Car wash count and quality by income tier
Blue bars: location count per tier. Orange tick marks: average Google rating (same y-axis).
| Income tier (mean AGI/return) | ZIPs | Locations | Reviews | Avg Rating | Top Format |
|---|---|---|---|---|---|
| Under $50K | 0 | 0 | 0 | 0.00 | — |
| $50K – $75K | 8 | 55 | 5,033 | 4.45 | Detail Shop (8) |
| $75K – $100K | 7 | 35 | 2,159 | 4.29 | In-Bay Automatic (2) |
| $100K – $150K | 3 | 11 | 2,025 | 4.53 | Self-Serve Bay (1) |
| $150K+ | 0 | 0 | 0 | 0.00 | — |
The highest-income tier ($150K+) contains 0 car washes across 0 ZIPs at 0.00★, against 0 sites across 0 ZIPs at 0.00★ in the lowest. Middle-income tiers typically host the densest express-tunnel concentrations — the part of the income curve where that format's unit economics are strongest.
Who operates the most St. Cloud car washes?
11 chains run sites in St. Cloud; the top 25 are listed below by location count, with their per-chain operating-quality numbers next to them. Useful for narrowing competitive-set considerations or for M&A evaluation.
| # | Chain | Locations | Reviews | Avg Rating | Damage | Cancel | Upsell |
|---|---|---|---|---|---|---|---|
| 1 | Kwik Trip | 10 | 1,611 | 4.42 | 0.71% | — | 0.71% |
| 2 | Sok's Rapid Car Wash | 3 | 545 | 3.95 | — | — | — |
| 3 | Mister Car Wash | 3 | 801 | 4.23 | 7.34% | — | 0.56% |
| 4 | AM PM WASH | 2 | 163 | 4.37 | — | — | — |
| 5 | Casey's | 1 | 73 | 3.50 | — | — | — |
| 6 | Shell | 1 | 41 | 4.40 | — | — | — |
| 7 | Holiday Stationstores | 1 | 38 | 4.10 | — | — | — |
| 8 | Fleet Farm Car Wash | 1 | 15 | 4.10 | — | — | — |
| 9 | Crew Carwash | 1 | 349 | 4.30 | — | — | — |
| 10 | Tommy's Express® Car Wash | 1 | 510 | 4.50 | 3.85% | — | 0.96% |
| 11 | Speedway | 1 | 31 | 2.50 | — | — | — |
Which counties have the most car washes in St. Cloud?
St. Cloud's 133 car washes distribute across 2 counties. Stearns County leads with 103 locations (77.4%). Cross-county rating dispersion is usually narrow at this scale.
Cross-county rating dispersion: 0.08★ between the highest- and lowest-rated counties with meaningful sample size.
| County | Locations | % of MSA | Reviews | Avg Rating |
|---|---|---|---|---|
| Stearns County | 103 | 77.4% | 7,960 | 4.45 |
| Benton County | 31 | 23.3% | 1,378 | 4.37 |
What do customers love and complain about in St. Cloud?
Seven aspects, 2,506 reviews, 133 locations. The grid below gives a quick read on which dimensions of the experience St. Cloud's car wash market does well at and which generate friction.
Where are all the car washes in the St. Cloud metro?
133 car washes are tracked in St. Cloud; below is the top of the list by Google review count. Locations with fewer than 10 reviews are excluded from the rating column.
| Location | City | Format | Chain | Rating | Reviews | ZIP AGI |
|---|---|---|---|---|---|---|
| Clearwater Travel Plaza 950 MN-24 | Clearwater, MN | — | — | 4.6 | 1,671 | $108K |
| St. Cloud Toyota Service Department 418 2nd St S | Waite Park, MN | — | — | 4.6 | 963 | $51K |
| Mister Car Wash 3104 W Division St | St Cloud, MN | Express Tunnel | Mister Car Wash | 4.2 | 587 | $78K |
| Tommy's Express® Car Wash 17 2nd Ave N | Waite Park, MN | Express Tunnel | Tommy's Express® Car Wash | 4.5 | 510 | $51K |
| John Wiese Ford, Inc. 203 10th St S | Sauk Centre, MN | — | — | 4.7 | 507 | $71K |
| Crew Carwash 4118 W Division St | St Cloud, MN | Express Tunnel | Crew Carwash | 4.3 | 349 | $78K |
| St. Cloud Quick Lube and Detail Center 18 32nd Ave N | St Cloud, MN | Detail Shop | — | 4.1 | 292 | $58K |
| Sok's Rapid Car Wash 2550 7th St N | St Cloud, MN | Self-Serve Bay | Sok's Rapid Car Wash | 3.9 | 269 | $58K |
| Morrie's Auto Connection 559 US-10 South | St Cloud, MN | — | — | 4.4 | 248 | $58K |
| Kwik Trip 3705 23rd St S | St Cloud, MN | — | Kwik Trip | 4.5 | 242 | $78K |
| Kwik Trip 245 18th St N | Sauk Rapids, MN | — | Kwik Trip | 4.4 | 228 | $74K |
| Kwik Trip 1230 MN-23 | St Cloud, MN | — | Kwik Trip | 4.4 | 227 | $58K |
| Kwik Trip 106 10th Ave S | Waite Park, MN | — | Kwik Trip | 4.3 | 218 | $51K |
| Kwik Trip #150 6250 Co Rd 120 | St Cloud, MN | — | Kwik Trip | 4.5 | 194 | $58K |
| Pristine Whips Detailing & Property Care 2908 3rd St N | St Cloud, MN | Detail Shop | — | 5.0 | 181 | $58K |
| Sok's Rapid Car Wash 945 N Benton Dr | Sauk Rapids, MN | Self-Serve Bay | Sok's Rapid Car Wash | 4.0 | 173 | $74K |
| Mister Car Wash 1604 Crossing Lp | St Cloud, MN | Express Tunnel | Mister Car Wash | 4.3 | 162 | $58K |
| Kwik Trip 200 2nd Ave NW | St Joseph, MN | — | Kwik Trip | 4.6 | 150 | $81K |
| AM PM WASH & NOAH'S PET WASH 2759 Clearwater Rd | St Cloud, MN | Self-Serve Bay | AM PM WASH | 4.4 | 139 | $78K |
| Kwik Trip 105 2nd St S | Sartell, MN | — | Kwik Trip | 4.2 | 127 | $103K |
| Kwik Trip 645 Opportunity Park Dr | Paynesville, MN | — | Kwik Trip | 4.3 | 108 | $80K |
| Stay Clean Detailing 3423 Co Rd 74 Unit 4 | St Cloud, MN | Detail Shop | — | 5.0 | 107 | $78K |
| Soks Rapid Car Wash 209 Riverside Ave S | Sartell, MN | Self-Serve Bay | Sok's Rapid Car Wash | 4.0 | 103 | $103K |
| Isaac's NorthStar 925 Sinclair Lewis Ave | Sauk Centre, MN | In-Bay Automatic | — | 4.5 | 99 | $71K |
| MD truck wash & service 585 Franklin Ave NE | St Cloud, MN | Detail Shop | — | 4.0 | 96 | $58K |
Compare St. Cloud to other MN car wash markets
Each link drills into a full per-metro analysis — operator concentration, format mix, and customer-experience signals against the same methodology.
Data as of 2026-06-09. Pick a format and click Copy.
WashIndex. (2026, June 9). St. Cloud car wash market analysis. https://washindex.com/car-wash-markets/st-cloud
WashIndex. "St. Cloud car wash market analysis." WashIndex. Last modified June 9, 2026. https://washindex.com/car-wash-markets/st-cloud.
"St. Cloud car wash market analysis." WashIndex, Jun. 9, 2026, https://washindex.com/car-wash-markets/st-cloud.
@misc{washindex_car_wash_markets_st_cloud_2026,
title = {{St. Cloud car wash market analysis}},
author = {{WashIndex}},
year = {2026},
month = {Jun},
url = {https://washindex.com/car-wash-markets/st-cloud},
urldate = {2026-06-09},
} About this analysis
Car wash inventory for the St. Cloud, MN CBSA is determined by point-in-polygon test against the official US Census county boundaries (TIGER/Line, 2024) for the 2 counties that make up the MSA. Each location was verified to fall inside one of those county polygons; lat/lng comes from Google Maps metadata.
Operating-quality signals are derived from 2,506 customer reviews processed through WashIndex's 55-field LLM extraction pipeline. Format classification comes from a separate per-location website-reading classifier. ZIP-level income data is from the IRS Statistics of Income (tax year 2022) — mean Adjusted Gross Income per tax return, which is directionally aligned with ACS median household income but available without authentication.
See our full methodology for the extraction pipeline, validation samples, and aggregation logic. Term definitions in the glossary.
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