Rome Car Wash Market Analysis
Rome, GA
Data updated · June 9, 2026
4,286 Google reviews across 47 car washes in 1 Rome counties. Format mix, operator rank, county breakdown, rating vs. income, aspect-level customer signals.
Snapshot
- Locations
- 47
- 85% independent
- Chains
- 5
- lead: Take 5 Car Wash (2 sites)
- Avg rating
- 4.57★
- +0.16 vs national MSA median
- Damage rate
- 1.9%
- 1.2× national MSA norm
- Cancel friction
- 17.3%
- Top format
- express tunnel
- 56% of classified inventory
Market Quality snapshot
- Population
- 98,985
- ACS 2023 5-year
- Households
- 36,688
- ACS 2023 5-year
- Residents per wash
- 2,106
- near the national MSA median
- Express tunnels per 10K households
- 1.4
- above ~1.0 — contested · classified sites
Key findings
- 47 car wash locations operated by 5 chains and 40 independents across 1 county.
- Weighted Google rating 4.57★ across the market; structural concentration and format mix sit near US-metro norms.
- Built from 4,286 Google reviews, 1,393 of them AI-extracted across 55 dimensions.
47 car wash locations across 1 counties · dots colored by format · sized by review volume
Rome reads as a balanced car wash market — neither sharply consolidated nor unusually fragmented. 47 locations across 5 chains and 40 independents, distributed across 1 counties. Distinctive patterns show up below at the format and aspect levels.
Headline numbers sit near US-metro norms: rating 4.57★, damage 1.9%, cancel friction 17.3%. Staff strong (0.87); equipment reliability weak (-0.25). 4,286 Google reviews drive the analysis, 1,393 of them processed through the WashIndex LLM extractor.
See the top car wash chains in Rome
Ranked by location count in the metro
The car wash industry in the Rome metro, officially
the Rome metro has 12 car-wash employer establishments employing about 44 people, at a $33,705 average annual wage.
Source: U.S. Bureau of Labor Statistics, QCEW (private, NAICS 811192). Counts car-wash employer establishments, a narrower universe than all physical wash locations — see methodology.
About the Rome car wash market
How many car washes are in the Rome metro?
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What is the best-rated car wash in the Rome metro?
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Which car wash chain has the most locations in Rome?
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What is the average customer rating in the Rome car wash market?
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What is the typical household income near car washes in Rome?
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What kinds of car washes does Rome have?
Format counts below split Rome's 47 car wash locations by operating concept. Each format serves a different customer occasion — express tunnels for throughput, full-service for staffed convenience, detail shops for hand-finished work — and the rating column lets you read whether each format is meeting its own expectations here.
Highest-rated format: Detail Shop at 4.97★ across 3 locations. Lowest-rated: Express Tunnel at 4.52★ (5 locations).
38 (80.9%) of 47 locations are unclassified — small independents whose websites don't surface enough signal for format assignment. Format-level statistics describe the classified subset only.
| Format | Locations | % of MSA | Reviews | Avg Rating | Damage Rate | Cancel Friction |
|---|---|---|---|---|---|---|
| Unclassified | 38 | 80.9% | 997 | 4.63 | 1.93% | 0.0% |
| Express Tunnel | 5 | 10.6% | 3,028 | 4.52 | 2.20% | 17.9% |
| Detail Shop | 3 | 6.4% | 215 | 4.97 | 0.60% | — |
| In-Bay Automatic | 1 | 2.1% | 46 | 4.50 | 0.00% | — |
What is the household income near Rome car washes?
18 Rome car washes with at least 10 Google reviews are plotted below against the mean IRS AGI per return for their ZIP. The Pearson correlation we compute is one of the cleanest cuts on whether neighborhood income meaningfully shapes wash quality here.
Pearson r between ZIP income and Google rating across 18 qualifying locations: -0.21 — mild negative. Higher-income ZIPs in this market host slightly lower-rated washes on average, which is unusual. Scatter mean: $71K AGI/return, 4.49★.
Car wash count and quality by income tier
Blue bars: location count per tier. Orange tick marks: average Google rating (same y-axis).
| Income tier (mean AGI/return) | ZIPs | Locations | Reviews | Avg Rating | Top Format |
|---|---|---|---|---|---|
| Under $50K | 0 | 0 | 0 | 0.00 | — |
| $50K – $75K | 5 | 30 | 3,999 | 4.54 | Express Tunnel (5) |
| $75K – $100K | 1 | 1 | 0 | 0.00 | — |
| $100K – $150K | 0 | 0 | 0 | 0.00 | — |
| $150K+ | 0 | 0 | 0 | 0.00 | — |
Top-tier 0 sites, 0.00★ avg; bottom-tier 0 sites, 0.00★. Across Rome's 18 qualifying locations, the income gradient correlates only weakly with rating — operator execution dominates.
Who operates the most Rome car washes?
5 chains run sites in Rome; the top 25 are listed below by location count, with their per-chain operating-quality numbers next to them. Useful for narrowing competitive-set considerations or for M&A evaluation.
| # | Chain | Locations | Reviews | Avg Rating | Damage | Cancel | Upsell |
|---|---|---|---|---|---|---|---|
| 1 | Take 5 Car Wash | 2 | 1,886 | 4.50 | 1.21% | 14.3% | 0.40% |
| 2 | Circle K | 2 | 73 | 3.31 | — | — | — |
| 3 | Tidal Wave Auto Spa | Car Wash | 1 | 150 | 4.70 | — | — | — |
| 4 | Big Dan's Car Wash | 1 | 884 | 4.60 | 2.99% | 9.8% | 0.00% |
| 5 | bp | 1 | 46 | 4.50 | — | — | — |
Which counties have the most car washes in Rome?
The table below splits the metro's car wash inventory across the 1 counties of the Rome, GA CBSA, with location count, total reviews, and weighted-average rating per county.
| County | Locations | % of MSA | Reviews | Avg Rating |
|---|---|---|---|---|
| Floyd County | 47 | 100.0% | 4,286 | 4.57 |
What do customers love and complain about in Rome?
Seven aspects, 1,393 reviews, 47 locations. The grid below gives a quick read on which dimensions of the experience Rome's car wash market does well at and which generate friction.
Where are all the car washes in the Rome metro?
47 car washes are tracked in Rome; below is the top of the list by Google review count. Locations with fewer than 10 reviews are excluded from the rating column.
| Location | City | Format | Chain | Rating | Reviews | ZIP AGI |
|---|---|---|---|---|---|---|
| Take 5 Car Wash 1140 N Broad St | Rome, GA | Express Tunnel | Take 5 Car Wash | 4.5 | 1,408 | $74K |
| Big Dan's Car Wash 18 Shorter Ave NW | Rome, GA | Express Tunnel | Big Dan's Car Wash | 4.6 | 884 | $71K |
| Take 5 Car Wash 2973 Martha Berry Hwy | Rome, GA | Express Tunnel | Take 5 Car Wash | 4.5 | 478 | $71K |
| Jim’s Tire & Service Center 1813 Maple Ave SW | Rome, GA | — | — | 4.6 | 408 | $74K |
| FM Electronics & More | , GA | — | — | 5.0 | 186 | — |
| Tidal Wave Auto Spa | Car Wash 2305 Shorter Ave NW | Rome, GA | Express Tunnel | Tidal Wave Auto Spa | Car Wash | 4.7 | 150 | $71K |
| Neil's Auto Detail Service LLC 13 Ferry Crossing Dr SE | Rome, GA | Detail Shop | — | 5.0 | 117 | $74K |
| Rocket Wash 694 Braves Blvd NE | Rome, GA | Express Tunnel | — | 3.9 | 108 | $74K |
| Mr.Tint and Details 1501 Martha Berry Blvd NE | Rome, GA | — | — | 5.0 | 72 | $71K |
| Professional Auto Detail & Services 2005 Shorter Ave NW Sw | Rome, GA | — | — | 4.7 | 62 | $71K |
| Scrub Duck Auto Detailing 116 Reeceburg Rd SE | Lindale, GA | Detail Shop | — | 4.9 | 59 | $50K |
| bp 1389 Redmond Cir | Rome, GA | In-Bay Automatic | bp | 4.5 | 46 | $71K |
| Circle K 1425 Turner McCall Blvd | Rome, GA | — | Circle K | 3.4 | 39 | $74K |
| Premier Wash mobile auto detail 195 N Ave NE | Rome, GA | Detail Shop | — | 5.0 | 39 | $74K |
| S & A Mobile Detail | , GA | — | — | 4.9 | 38 | — |
| Shinier Detailing of Rome | , GA | — | — | 5.0 | 35 | — |
| Circle K 2221 Shorter Ave NW | Rome, GA | — | Circle K | 3.2 | 34 | $71K |
| Collins Auto Clean Up 15 W 10th St | Rome, GA | — | — | 4.4 | 21 | $71K |
| Morales Auto Shine 3337 Martha Berry Hwy | Rome, GA | — | — | 4.4 | 16 | $71K |
| Sparkling Clean Detail Shop 408 S Broad St | Rome, GA | — | — | 4.5 | 13 | $74K |
| Gemini mobile detailing 640 Warren Rd NE | Rome, GA | — | — | 5.0 | 11 | $71K |
| Auto Revival | , GA | — | — | 5.0 | 8 | — |
| AF'S Auto Detailing 24 Dellinger Rd NE | Rome, GA | — | — | 5.0 | 7 | $74K |
| Mr.’s sparkle services 1 Hycliff Rd SW | Rome, GA | — | — | 5.0 | 7 | $71K |
| ENF Detailing | , GA | — | — | 5.0 | 7 | — |
Compare Rome to other GA car wash markets
Each link drills into a full per-metro analysis — operator concentration, format mix, and customer-experience signals against the same methodology.
Data as of 2026-06-09. Pick a format and click Copy.
WashIndex. (2026, June 9). Rome car wash market analysis. https://washindex.com/car-wash-markets/rome
WashIndex. "Rome car wash market analysis." WashIndex. Last modified June 9, 2026. https://washindex.com/car-wash-markets/rome.
"Rome car wash market analysis." WashIndex, Jun. 9, 2026, https://washindex.com/car-wash-markets/rome.
@misc{washindex_car_wash_markets_rome_2026,
title = {{Rome car wash market analysis}},
author = {{WashIndex}},
year = {2026},
month = {Jun},
url = {https://washindex.com/car-wash-markets/rome},
urldate = {2026-06-09},
} About this analysis
Car wash inventory for the Rome, GA CBSA is determined by point-in-polygon test against the official US Census county boundaries (TIGER/Line, 2024) for the 1 counties that make up the MSA. Each location was verified to fall inside one of those county polygons; lat/lng comes from Google Maps metadata.
Operating-quality signals are derived from 1,393 customer reviews processed through WashIndex's 55-field LLM extraction pipeline. Format classification comes from a separate per-location website-reading classifier. ZIP-level income data is from the IRS Statistics of Income (tax year 2022) — mean Adjusted Gross Income per tax return, which is directionally aligned with ACS median household income but available without authentication.
See our full methodology for the extraction pipeline, validation samples, and aggregation logic. Term definitions in the glossary.
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