{
  "apiVersion": 1,
  "self": "https://washindex.com/api/cities/goldsboro-nc.json",
  "humanUrl": "https://washindex.com/car-wash-cities/goldsboro-nc",
  "msaApiUrl": "https://washindex.com/api/msas/goldsboro.json",
  "msaHumanUrl": "https://washindex.com/car-wash-markets/goldsboro",
  "apiRoot": "https://washindex.com/api/index.json",
  "glossary": "https://washindex.com/glossary",
  "methodology": "https://washindex.com/methodology",
  "notice": "Stripped field: mapSvg (available in the HTML page). Includes places[] (per-location), formatStats[], chainsRanked[], scatter[], incomeBuckets[], zips[]. See the methodology page for field definitions.",
  "slug": "goldsboro-nc",
  "name": "Goldsboro",
  "state": "NC",
  "msa": {
    "slug": "goldsboro",
    "name": "Goldsboro",
    "fullName": "Goldsboro, NC"
  },
  "generatedAt": "2026-05-22T14:08:48.923Z",
  "summary": {
    "totalLocations": 10,
    "totalChains": 5,
    "independentLocationCount": 2,
    "totalReviews": 2842,
    "scoredReviews": 874,
    "weightedAvgRating": 4.615833919774807,
    "damageRate": 0.006864988558352402,
    "membershipMentionRate": 0.08466819221967964,
    "membershipCancellationRate": 0.06756756756756757,
    "upsellPressureRate": 0.002288329519450801,
    "zipsWithIncomeData": 2,
    "medianHouseholdIncomeWeighted": 64730
  },
  "aspectScores": {
    "price": 0.04477611940298507,
    "wait_time": 0.5849056603773585,
    "result_quality": 0.6775956284153005,
    "staff": 0.9039735099337748,
    "equipment_working": -0.3492063492063492,
    "cleanliness_of_facility": 0.8064516129032258,
    "membership_value": 0.43902439024390244
  },
  "formatStats": [
    {
      "format": "express_tunnel",
      "locationCount": 5,
      "reviewsCount": 2418,
      "scoredReviews": 802,
      "avgRating": 4.717576509511994,
      "damageRate": 0.007481296758104738,
      "cancellationRate": 0.07246376811594203
    },
    {
      "format": "self_serve_bay",
      "locationCount": 4,
      "reviewsCount": 390,
      "scoredReviews": 66,
      "avgRating": 3.9689743589743594,
      "damageRate": 0,
      "cancellationRate": 0
    },
    {
      "format": "detail_shop",
      "locationCount": 1,
      "reviewsCount": 34,
      "scoredReviews": 6,
      "avgRating": 4.8,
      "damageRate": 0,
      "cancellationRate": null
    }
  ],
  "chainsRanked": [
    {
      "name": "Royal Rinse Car Wash",
      "locationCount": 4,
      "reviewsCount": 390,
      "scoredReviews": 66,
      "avgRating": 3.9689743589743594,
      "damageRate": 0,
      "cancellationRate": 0,
      "membershipMentionRate": 0.07575757575757576,
      "upsellPressureRate": 0,
      "aspectScores": {
        "price": -0.47368421052631576,
        "wait_time": 0.2,
        "result_quality": -0.06382978723404255,
        "staff": -0.1111111111111111,
        "equipment_working": -0.6428571428571429,
        "cleanliness_of_facility": 1,
        "membership_value": 0
      }
    },
    {
      "name": "Pirates Cove Carwash",
      "locationCount": 1,
      "reviewsCount": 45,
      "scoredReviews": 17,
      "avgRating": 4.4,
      "damageRate": 0,
      "cancellationRate": 0.25,
      "membershipMentionRate": 0.23529411764705882,
      "upsellPressureRate": 0,
      "aspectScores": {
        "price": -0.3333333333333333,
        "wait_time": 0,
        "result_quality": 0.3,
        "staff": 0.2,
        "equipment_working": 0,
        "cleanliness_of_facility": 1,
        "membership_value": 0.3333333333333333
      }
    },
    {
      "name": "Zips Car Wash",
      "locationCount": 1,
      "reviewsCount": 495,
      "scoredReviews": 147,
      "avgRating": 4.6,
      "damageRate": 0.027210884353741496,
      "cancellationRate": 0.1,
      "membershipMentionRate": 0.1360544217687075,
      "upsellPressureRate": 0.013605442176870748,
      "aspectScores": {
        "price": 0,
        "wait_time": 0.2,
        "result_quality": 0.34146341463414637,
        "staff": 0.8991596638655462,
        "equipment_working": -0.6,
        "cleanliness_of_facility": -0.5,
        "membership_value": 0.5
      }
    },
    {
      "name": "ModWash",
      "locationCount": 1,
      "reviewsCount": 1161,
      "scoredReviews": 373,
      "avgRating": 4.8,
      "damageRate": 0,
      "cancellationRate": 0.058823529411764705,
      "membershipMentionRate": 0.045576407506702415,
      "upsellPressureRate": 0,
      "aspectScores": {
        "price": 0.6923076923076923,
        "wait_time": 0.7142857142857143,
        "result_quality": 0.8541666666666666,
        "staff": 0.9818181818181818,
        "equipment_working": -0.07142857142857142,
        "cleanliness_of_facility": 1,
        "membership_value": 0.8181818181818182
      }
    },
    {
      "name": "Rocket Wash Express",
      "locationCount": 1,
      "reviewsCount": 563,
      "scoredReviews": 249,
      "avgRating": 4.9,
      "damageRate": 0.008032128514056224,
      "cancellationRate": 0.03571428571428571,
      "membershipMentionRate": 0.11244979919678715,
      "upsellPressureRate": 0,
      "aspectScores": {
        "price": 0.29411764705882354,
        "wait_time": 0.7692307692307693,
        "result_quality": 0.9337748344370861,
        "staff": 0.9137931034482759,
        "equipment_working": 0.5,
        "cleanliness_of_facility": 1,
        "membership_value": 0.26666666666666666
      }
    }
  ],
  "zips": [
    {
      "zip": "27534",
      "income": 64730,
      "population": 30261,
      "homeValue": null,
      "locationCount": 6,
      "reviewsCount": 1445,
      "totalScoreWeighted": 6557.700000000001,
      "avgRating": 4.538200692041523,
      "formats": {
        "self_serve_bay": 2,
        "express_tunnel": 4
      }
    },
    {
      "zip": "27530",
      "income": 56100,
      "population": 33642,
      "homeValue": null,
      "locationCount": 4,
      "reviewsCount": 1397,
      "totalScoreWeighted": 6560.5,
      "avgRating": 4.69613457408733,
      "formats": {
        "self_serve_bay": 2,
        "detail_shop": 1,
        "express_tunnel": 1
      }
    }
  ],
  "incomeBuckets": [
    {
      "label": "Under $50K",
      "min": 0,
      "max": 50000,
      "zips": 0,
      "locations": 0,
      "reviewsCount": 0,
      "totalScoreWeighted": 0,
      "avgRating": 0,
      "formats": {}
    },
    {
      "label": "$50K – $75K",
      "min": 50000,
      "max": 75000,
      "zips": 2,
      "locations": 10,
      "reviewsCount": 2842,
      "totalScoreWeighted": 13118.2,
      "avgRating": 4.615833919774807,
      "formats": {
        "self_serve_bay": 4,
        "express_tunnel": 5,
        "detail_shop": 1
      }
    },
    {
      "label": "$75K – $100K",
      "min": 75000,
      "max": 100000,
      "zips": 0,
      "locations": 0,
      "reviewsCount": 0,
      "totalScoreWeighted": 0,
      "avgRating": 0,
      "formats": {}
    },
    {
      "label": "$100K – $150K",
      "min": 100000,
      "max": 150000,
      "zips": 0,
      "locations": 0,
      "reviewsCount": 0,
      "totalScoreWeighted": 0,
      "avgRating": 0,
      "formats": {}
    },
    {
      "label": "$150K+",
      "min": 150000,
      "max": null,
      "zips": 0,
      "locations": 0,
      "reviewsCount": 0,
      "totalScoreWeighted": 0,
      "avgRating": 0,
      "formats": {}
    }
  ],
  "scatter": [
    {
      "placeId": "ChIJ1ULEHfUDrIkRXrlZ0xzu_7E",
      "title": "Royal Rinse Car Wash",
      "city": "Goldsboro",
      "zip": "27530",
      "rating": 4.3,
      "reviewsCount": 55,
      "income": 56100,
      "format": "self_serve_bay",
      "chain": "Royal Rinse Car Wash"
    },
    {
      "placeId": "ChIJkbX1ibyrrokRF1nqVzAnN10",
      "title": "Royal Rinse Car Wash",
      "city": "Goldsboro",
      "zip": "27534",
      "rating": 4.7,
      "reviewsCount": 10,
      "income": 64730,
      "format": "self_serve_bay",
      "chain": "Royal Rinse Car Wash"
    },
    {
      "placeId": "ChIJ4XRyUDyrrokRMa6PnXdbEXQ",
      "title": "Pirates Cove Carwash - Goldsboro",
      "city": "Goldsboro",
      "zip": "27534",
      "rating": 4.4,
      "reviewsCount": 45,
      "income": 64730,
      "format": "express_tunnel",
      "chain": "Pirates Cove Carwash"
    },
    {
      "placeId": "ChIJRaqFsqIBrIkRnug7D4yY-Is",
      "title": "Royal Rinse Car Wash",
      "city": "Goldsboro",
      "zip": "27530",
      "rating": 4,
      "reviewsCount": 147,
      "income": 56100,
      "format": "self_serve_bay",
      "chain": "Royal Rinse Car Wash"
    },
    {
      "placeId": "ChIJHaoJ92sBrIkRQ6tyRNI6uzI",
      "title": "Absolute Perfection Auto Detailing",
      "city": "Goldsboro",
      "zip": "27530",
      "rating": 4.8,
      "reviewsCount": 34,
      "income": 56100,
      "format": "detail_shop",
      "chain": "Independent"
    },
    {
      "placeId": "ChIJ72F-kOMBrIkRSE0WI0Jls-4",
      "title": "Royal Rinse Car Wash",
      "city": "Goldsboro",
      "zip": "27534",
      "rating": 3.8,
      "reviewsCount": 178,
      "income": 64730,
      "format": "self_serve_bay",
      "chain": "Royal Rinse Car Wash"
    },
    {
      "placeId": "ChIJqc13ruYBrIkRpzNdw3neCoY",
      "title": "GW's Quick Wash",
      "city": "Goldsboro",
      "zip": "27534",
      "rating": 3.9,
      "reviewsCount": 154,
      "income": 64730,
      "format": "express_tunnel",
      "chain": "Independent"
    },
    {
      "placeId": "ChIJs1mnkWQBrIkRmxbIdIEK-xI",
      "title": "Zips Car Wash",
      "city": "Goldsboro",
      "zip": "27534",
      "rating": 4.6,
      "reviewsCount": 495,
      "income": 64730,
      "format": "express_tunnel",
      "chain": "Zips Car Wash"
    },
    {
      "placeId": "ChIJR6Bpc2cFrIkRh68P3LDODws",
      "title": "ModWash",
      "city": "Goldsboro",
      "zip": "27530",
      "rating": 4.8,
      "reviewsCount": 1161,
      "income": 56100,
      "format": "express_tunnel",
      "chain": "ModWash"
    },
    {
      "placeId": "ChIJs_SScDMBrIkRz_cmXeIqKbA",
      "title": "Rocket Wash Express",
      "city": "Goldsboro",
      "zip": "27534",
      "rating": 4.9,
      "reviewsCount": 563,
      "income": 64730,
      "format": "express_tunnel",
      "chain": "Rocket Wash Express"
    }
  ],
  "places": [
    {
      "placeId": "ChIJR6Bpc2cFrIkRh68P3LDODws",
      "title": "ModWash",
      "street": "2928 US Hwy 70 W",
      "city": "Goldsboro",
      "state": "NC",
      "zip": "27530",
      "lat": 35.4298993,
      "lng": -78.0651067,
      "totalScore": 4.8,
      "reviewsCount": 1161,
      "scoredReviews": 373,
      "format": "express_tunnel",
      "chain": "ModWash",
      "income": 56100
    },
    {
      "placeId": "ChIJs_SScDMBrIkRz_cmXeIqKbA",
      "title": "Rocket Wash Express",
      "street": "2115 Wayne Memorial Dr",
      "city": "Goldsboro",
      "state": "NC",
      "zip": "27534",
      "lat": 35.3983615,
      "lng": -77.9641651,
      "totalScore": 4.9,
      "reviewsCount": 563,
      "scoredReviews": 249,
      "format": "express_tunnel",
      "chain": "Rocket Wash Express",
      "income": 64730
    },
    {
      "placeId": "ChIJs1mnkWQBrIkRmxbIdIEK-xI",
      "title": "Zips Car Wash",
      "street": "508 N Berkeley Blvd",
      "city": "Goldsboro",
      "state": "NC",
      "zip": "27534",
      "lat": 35.3745191,
      "lng": -77.9444075,
      "totalScore": 4.6,
      "reviewsCount": 495,
      "scoredReviews": 147,
      "format": "express_tunnel",
      "chain": "Zips Car Wash",
      "income": 64730
    },
    {
      "placeId": "ChIJ72F-kOMBrIkRSE0WI0Jls-4",
      "title": "Royal Rinse Car Wash",
      "street": "1311 Parkway Dr",
      "city": "Goldsboro",
      "state": "NC",
      "zip": "27534",
      "lat": 35.381469,
      "lng": -77.933003,
      "totalScore": 3.8,
      "reviewsCount": 178,
      "scoredReviews": 35,
      "format": "self_serve_bay",
      "chain": "Royal Rinse Car Wash",
      "income": 64730
    },
    {
      "placeId": "ChIJqc13ruYBrIkRpzNdw3neCoY",
      "title": "GW's Quick Wash",
      "street": "1006 N Berkeley Blvd",
      "city": "Goldsboro",
      "state": "NC",
      "zip": "27534",
      "lat": 35.3790255,
      "lng": -77.9342416,
      "totalScore": 3.9,
      "reviewsCount": 154,
      "scoredReviews": 16,
      "format": "express_tunnel",
      "chain": null,
      "income": 64730
    },
    {
      "placeId": "ChIJRaqFsqIBrIkRnug7D4yY-Is",
      "title": "Royal Rinse Car Wash",
      "street": "2111 E Ash St",
      "city": "Goldsboro",
      "state": "NC",
      "zip": "27530",
      "lat": 35.376547,
      "lng": -77.9626401,
      "totalScore": 4,
      "reviewsCount": 147,
      "scoredReviews": 19,
      "format": "self_serve_bay",
      "chain": "Royal Rinse Car Wash",
      "income": 56100
    },
    {
      "placeId": "ChIJ1ULEHfUDrIkRXrlZ0xzu_7E",
      "title": "Royal Rinse Car Wash",
      "street": "2009 N William St",
      "city": "Goldsboro",
      "state": "NC",
      "zip": "27530",
      "lat": 35.4073517,
      "lng": -77.983371,
      "totalScore": 4.3,
      "reviewsCount": 55,
      "scoredReviews": 12,
      "format": "self_serve_bay",
      "chain": "Royal Rinse Car Wash",
      "income": 56100
    },
    {
      "placeId": "ChIJ4XRyUDyrrokRMa6PnXdbEXQ",
      "title": "Pirates Cove Carwash - Goldsboro",
      "street": "110 Mollie Dr",
      "city": "Goldsboro",
      "state": "NC",
      "zip": "27534",
      "lat": 35.339245,
      "lng": -77.919017,
      "totalScore": 4.4,
      "reviewsCount": 45,
      "scoredReviews": 17,
      "format": "express_tunnel",
      "chain": "Pirates Cove Carwash",
      "income": 64730
    },
    {
      "placeId": "ChIJHaoJ92sBrIkRQ6tyRNI6uzI",
      "title": "Absolute Perfection Auto Detailing",
      "street": "101 Industry Ct",
      "city": "Goldsboro",
      "state": "NC",
      "zip": "27530",
      "lat": 35.4167778,
      "lng": -77.9818158,
      "totalScore": 4.8,
      "reviewsCount": 34,
      "scoredReviews": 6,
      "format": "detail_shop",
      "chain": null,
      "income": 56100
    },
    {
      "placeId": "ChIJkbX1ibyrrokRF1nqVzAnN10",
      "title": "Royal Rinse Car Wash",
      "street": "4340 US-70",
      "city": "Goldsboro",
      "state": "NC",
      "zip": "27534",
      "lat": 35.3461568,
      "lng": -77.9177691,
      "totalScore": 4.7,
      "reviewsCount": 10,
      "scoredReviews": 0,
      "format": "self_serve_bay",
      "chain": "Royal Rinse Car Wash",
      "income": 64730
    }
  ]
}